Founded in 2008, Vinted now claims more than 50 million members, including more than 19 million in France.
The Lithuanian company, which makes it possible to buy and sell second-hand clothes, is present in 16 countries.
Many influencers are speaking out for this convenient and lucrative platform.
Some even become “
advisors
” for “
vinties
”, the nickname given to aficionados of this site.
“
Having gone through difficulties myself on Vinted, I dedicate myself to helping second-hand sellers
,” explains one of them.
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On Facebook groups, such as "
Vinted: increase your sales
", members post almost daily "
my challenge of the day
", which is in fact a sales target for a "
merchant consumption
", a concept borrowed from Élodie Juge, who refers to users (80% of
vinties
are women between 15 and 45), sellers but also buyers.
We also observe the growth of a new type of actor, adolescents and more particularly adolescent girls.
Vinted sees its "
merchant consumers
" speculating, thanks
to "their increased skills
".
So much so that sellers and buyers come to take the law into their own hands: a Facebook group “
Disputes from Vinted
”, instead of an open comment trial of the Lithuanian unicorn, is all the rage.
And the success is such that there is even a Neurchi Vinted, a group that brings together anecdotes from the vinties on Facebook.
We hunt for bargains on Vinted, but also good jokes.
An incredible value Neurchi polo shirt from Vinted
“Vinted is the biggest business school, maybe not the best!
»
Elodie Judge
"
You don't wear it, sell it!"
".
The platform's slogan is clear.
According to Élodie Juge, doctor in management sciences, Vinted specialist since 2013, the platform has never hidden from the search above all for "
good deals
".
And the ecological argument of the second hand was not his at the start.
“
Buy in bulk.
Save on shipping costs.
»: so many injunctions that encourage transactions.
Élodie Juge dates the environmental concern of the “
vinties
in 2019, a new paradigm for the platform in the era of time, as evidenced by its Instagram page recently.
Very enticing Instagram page by the way, far from the lambda Vinted threads, which are more like a maze where you would need a breadcrumb trail.
Vinted and its detractors: the ransom of success?
However, its detractors denounce the defects with tweets and in blogs such as Le dressing libre or Les jolies tulips.
The pretty tulips blogger tells an anecdote: "
I haven't connected to Vinted for 2 days [...] I can neither answer for that, nor warn other buyers that I have neither addresses nor means to repay them
”.
In summary, on Vinted, once an offer to sell has been accepted, you have to be reactive and post the package quickly, otherwise the application blocks the seller.
The free dressing blogger attacks counterfeits, among other things: “
Even if the platform requires certificates of authenticity, there is no real control of the goods.
» Time-consuming, poor quality products, lies about certain products...Céleste, 20 years old and former Vinted regular, describes the main fault of the application according to her: «
In summary, you can put bad stuff on Vinted.
This user regrets the absence of quality control, which could be found on other platforms such as Videdressing.com, which was responsible for checking the quality of the garment.
“
Consumer merchants
” who nevertheless return to the “
fold
”: the disappointment with Vinted is quickly mitigated according to Élodie Juge since, in the end, “
it does not work so badly.
»
Read alsoThe mental load of Vinted: they ended up dropping the app
The desire for greater ecological attention drives users to other platforms.
MooM Planet offers redemption, repair, customization, collection or recycling services... Alternatives that include more players in short and that assert their advantage of being physical as well as having the same commercial guarantees as in a classic store.
“
I like the Unique app, you see the second-hand shops around you.
says Celeste.
Another solution, Redivie, which proposes to be an intermediary between individuals and brands that are getting into second-hand.
Some brands have already implemented their second-hand site: Redoute with La Reboucle, Okaidi with IDTROC, or Stella McCartney with The RealReal.
Read alsoVouchers for old clothes: major brands are getting involved in second-hand fashion
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