“Advertising, an object of philosophical and sociological reflection”

Normalienne and énarque, Irène Grenet was the deputy general manager of France Télévisions Publicité until last April.

She draws from the discovery of this sector within the management of the public audiovisual group a fascinating book on the role of advertising as a revealer of society and its evolutions.

The book, entitled

published by Éditions Odile Jacob, is prefaced by Maurice Lévy, emblematic former president of Publicis.

The latter declares to have been struck

, of advertising.

Often vilified, criticized for its futility and its mercantile role, even described as harmful to society, advertising has regained its letters of nobility under the pen of Irène Grenet.

To write his book, the author set out to read many philosophers and sociologists, Hannah Arendt, Jean Baudrillard, Edgar Morin, Michel...

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