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Economic Heritage: How much will an item on the "Now 14" morning show cost you? - Walla! Brenze

2022-05-16T10:20:43.449Z


How much does an item on the now 14 morning show cost? Economic Heritage: How much will an item on the "Now 14" morning show cost you? Channel 14 offers to include advertising items in current affairs programs, in violation of the rules of the second authority - Walla learned this! Brenze. The channel presents the morning program as "most suitable in terms of content and in terms of ratings" David Wertheim 16/05/2022 Monday, 16 May 2022, 12:39 Upd


Economic Heritage: How much will an item on the "Now 14" morning show cost you?

Channel 14 offers to include advertising items in current affairs programs, in violation of the rules of the second authority - Walla learned this!

Brenze.

The channel presents the morning program as "most suitable in terms of content and in terms of ratings"

David Wertheim

16/05/2022

Monday, 16 May 2022, 12:39 Updated: 12:56

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The rules of the Second Authority regarding advertising content, explicitly stipulate a ban on the inclusion of such content in new programs and current affairs and products that have a journalistic character

Walla!

Brenze learned that the "Now 14" channel offers to pay for items and enjoy an "exposure package" that includes a conversation in the studio and an interview - in violation of the rules of the second authority.



The rules of the Second Authority regarding advertising content, explicitly stipulate a ban on the inclusion of such content in new programs and current affairs and products that have a journalistic character.

In any case, it is also forbidden to offer the placement of sponsored content in these programs, and it is not possible to embed the advertising content symbol (logo) in them either.

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So how much does it cost to open a table and talk about it with presenter Shai Golden?

To Walla!

Brenze received a quote in the thousands of shekels offered by the channel's representative to public relations people who asked to include journalistic items on lifestyle issues.

In the official proposal, she recommended the morning program "Israel Haboker" submitted by Shai Golden, which she presented as "most suitable in terms of content and in terms of ratings," and even specified what exposure they would receive in return.

According to the proposal, the product (food) in its shades will be "displayed on a rich table" and to this will be added an interview with a representative of the advertising company.

The price she asked for was NIS 3,000 + VAT.



A response has not yet been received from Channel 14.

  • Brenze

  • news

Tags

  • Channel 14 - Channel 20

  • Shay Golden

  • Marketing content

Source: walla

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