Gwyneth Paltrow's diapers for 115 euros are not what they seem

Goop, actress Gwyneth Paltrow's lifestyle and wellness company, has made headlines numerous times for its controversial products and advice.

From candles smelling of the interpreter's vagina, repellent spray for "emotional vampires" or a pebble for $2,000, to nutrition advice that has been criticized by the scientific community.

Her latest proposal came last week: “Meet The Diapér.

Our new disposable diaper lined with virgin alpaca wool and studded with amber gemstones, known for their age-old emotional cleansing properties.

Infused with a scent of jasmine and bergamot for a revitalized baby."

Its price was 120 dollars (just over 115 euros) for a pack of 12 diapers, as announced on Goop's Instagram account.

Among the comments that the publication provoked, again, the controversy was generated.

Some of them pointing out that it must be a joke, and many others pointing out the excessive price and the fact of frivolizing with a product of first necessity.

And that is precisely what Paltrow was looking for.

In reality, it was an orchestrated campaign between Goop and Baby2Baby, an American NGO that collects diapers and other essential items to redistribute them to needy families in the country.

“Goop has launched a luxury disposable diaper asking $120 for a pack of 12 and that has caused a lot of outrage.

Good.

It was intended just to piss us off, ”explained the actress in a video a day later.

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“If treating diapers as a luxury makes you angry, so should taxing them as a luxury.

Despite the absolute necessity of diapers, in 33 states they are not treated as an essential item.

They are taxed as a luxury good.

We lend our dummy diapers at $120 because that's what the diaper tax could cost families annually."

"Right now, many families in need are also struggling as a result of formula shortages across the country," it said, adding a request for donations to Baby2baby to help provide diapers, formula and other essentials to families. needy families.

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The Diapér is a fake product, a campaign aimed at exposing "the ridiculousness of taxing diapers as a luxury product," Goop also explained in a press release sent to

.

"I never had to think about the cost of diapers, not once, until recently when my team at Goop brought it up," Paltrow reflected in his company note.

She surely has never had to do it, just as it is not uncommon for many to take it as true that her company, the same one that in 2018 was fined 145,000 euros after making unscientific claims about vaginal eggs, was capable of putting selling diapers at $10 a unit.