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Lucía Benavente kills her character: success and tragedy in an Instagram story

2022-05-16T22:20:25.212Z

His has been one of the most followed online lives of the last decade. An amazing and colorful business success that has coexisted, without filters, with many personal dramas



The designer and creative Lucía Benavente on the Patacona walk in Alboraia (Valencia), last week.KIKE TABERNER (EL PAÍS)

Lucía Benavente and Miguel Ángel Herranz moved to Portillo de Toledo in 2010 to start a life together.

The story of this union and of that home has been one of the most viral in Spain in the last decade, with hundreds of thousands of followers.

A narration exercise between the randomness of exposure on the networks, business success and personal tragedy.

A story that includes the creation of a brand, Lucía Be, with more than 30 employees, the birth of four children, two abortions, a childhood cancer overcome and another that ended in 2020 with the life of the poet Miki Naranja, Herranz's pseudonym.

This is also an Instagram story.

“I wanted to sell it like in the networks that I was going to Tuscany.

If he looked out one window he had the sheep and the field, but if he looked out the other he had an industrial estate,” Benavente told EL PAÍS.

Without much to do, after converting the ironing room into his study, he went to City Hall to ask Telefónica to install a post that would give him internet access: “I was willing to go to the plenary session, but they denied me, so I I went to another place I keep going for solutions: Google.

Turns out we could order it ourselves and it was pretty cheap.”

With the self-financed post, in addition to increasing his blog entry consistency, they increased his sources of inspiration.

She came up with the idea of ​​selling her floral headdresses.

"I didn't sell a single one, but I kept writing,

creating community without realizing it.

And then Instagram came along, and as we were starting to think about having kids, sales came in,” he explains.

View this post on Instagram

A post shared by Lucía Be (@luciabe)

Lucía Be was the character she kills today in her third and last book

, Gracias, vida

(Lünwerg).

But the successful brand of accessories, stationery, decoration and other derivatives capable of transmitting the optimism and brighter face of this Valencian daughter of a large family continues with her name.

“At home we had no money, but my parents had a lot of cultural sensitivity.

Opera was heard as a matter of course, and since we didn't own much, my father made us paint all the time.

So I have always been painting, playing at telling stories and that has made me have a very artistic mentality, very free, because that was a bit of the message at home: do what you want;

yes, you are going to have to pay for it”.

So it was.

To pay for her journalism studies in Pamplona, ​​she worked from the first year: “I spent a few years as a waitress at the University Clinic, pushing carts with lunch and dinner trays and stealing a croquette from time to time.

She was exhausted, but happy, because I was studying something that, without being so artistic that no one cared about my future, seemed like it was going to allow me to do something creative”.

Nothing is further from reality.

The media experience (agencies, newspapers, television) became a series of scenes of precariousness.

Finally, she found a place in a Valencian publisher of trend magazines and art and cookery books: “I ended up as chief editor because I work like a donkey.

But I no longer learned anything new and, honestly, getting married was the social excuse for not giving too many explanations and being able to start over from scratch.

His life changed when he met Miki Naranja.

Her courtship with the poet was brief and passionate.

So much so that she encouraged them to start their journey alone in a town in La Mancha, without roots, from where to reset.

There would be births, abortions and cancers, but also an unleashed and public creativity -in both cases-, "a sum of very strong learning".

“I think about how naive we have been with the networks, although I am very grateful for what Instagram has done for me,” she says.

In this life story there was a transcendental moment: "I decided to open my own social networks, leaving my job until that date and giving that character to the company."

Benavente began to find strong contradictions between his commercial messages and his family exposure.

“They have been years in the hospital corridor, while the company did not stop growing.

Years of combining my uncontrollable, enthusiastic way of being with raising four children and two cancers.

How have I managed to make all of this coexist?

not being able to

And, perhaps, splitting my networks and showing, even so, 10% of the Amazon that I have cried”.

Benavente refers to this process in his networks as his Everest.

Today it comes down from its peak with the edition of the book.

And he digests this long process: "For me, the time has come to live, not to tell."

He has moved with his offspring to Valencia, has started surfing, has launched a

podcast

and has written 30 songs with his little brother, with whom he hopes that one day the dream of having a music group will materialize. .

It is easy to see her walking on her

skateboard

near the sea, along Patacona beach (Alboraya), rocking after this decade in the spotlight, full of lights and shadows, in coexistence that confronts success and reality against the demands of the algorithm: “Sometimes life is

a mess

[Valencian expression that refers to a place full of shit], but, even in those situations, there is always something to learn from and for which to give thanks.

I'm in those."

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Source: elparis

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