Looking back, the legendary Hôtel Costes on rue Saint-Honoré is a precursor.
It all started with an anecdote when a client complained to the founder about a too ordinary smell of lily of the valley.
Piqué, Jean-Louis Costes realizes some time later that the client is Olivia Giacobetti, a prominent perfumer.
He asks her to imagine a perfume for his hotel.
We are in 1998. The rest is well known: a plethora of candles are burning, from the entrance hall to the large living room, with a melody of spices, balms and incense hovering over the red velvet benches.
Since then, many tourists have bought the Brune candle available at the 5-star boutique.
So obviously, palaces have followed suit, each going with their own perfume or personalized interior candle, from the Bristol to the Crillon, the Park Hyatt Vendôme or the Plaza Athénée... Meanwhile, with the the rise of so-called niche perfumery, the number of suppliers being able to…
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