These summer holidays 2022 will be in blue-white-red colors for 65% of French people again, underlines, among other concordant studies, an Opinon Way poll for Liligo, published on May 17.
Thus, like the two previous seasons placed under the sign of Covid-19, already very popular places will undoubtedly be stormed in France.
The postcard without anyone in the background under an azure blue sky?
To be thrown away, at least for July and August.
This overcrowding has already led several tourist sites to embark on “demarketing”.
As its prefix suggests, this term designates an anti-promotion strategy, with the aim of protecting a natural space.
To discover
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A pioneer in this approach, the Calanques National Park is taking a step further this summer 2022: one of its creeks, the most fragile, will only be accessible by reservation from the end of June.
This is the first time that a natural site has been the subject of such an experiment...
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