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Tesla, Twitter bots, Audi, Lufthansa, ESG: manage:mobility from manager magazin


How automated Twitter fanbots pushed Tesla, why Audi is changing its HR manager and the plea for a ban on combustion engines from 2035. All in our latest mobility newsletter.

Top topic: How Tesla benefits from a bot armada

There is no longer any doubt about


's success. As is well known, the US electric car manufacturer is worth more on the stock exchange than the relevant competition put together.

The narrative of the successful tech company, which

has the most visionary boss ever in

Elon Musk (50), apparently also spread an army of fanbots on Twitter.

Like US researcher

David A. Kirsch

analyzed for the first time, automated Twitter accounts have been trumpeting the core messages about Tesla to the world for many years.

The professor has analyzed more than four million Tesla tweets from the decade since the IPO in 2010 – and can now describe patterns.

His conclusion: The bots were programmed to strengthen the Tesla story and the stock price.

We spoke to Kirsch and were able to read his study in advance.

Tesla, Musk and the Bot Army. 

Heads: Sabine Maaßen ++ Klaus-Michael Kühne ++ Thorsten Seehars

  • Sabine Maassen

    (56), labor director and board member at Audi for just a year, will not get a new contract.

    In just a few weeks, Seat's Human Resources

    Director Xavier Ros

    is to take over her responsibilities, my colleague Michael Freitag found out.

  • Klaus-Michael Kühne

    (84), logistics billionaire, now holds more than ten percent of the



    It could be even more, he said.

    In addition, he is pushing into the supervisory board, not himself, but via a "suitable personality".

  • Thorsten Seehars

    (49), CEO of the East Bavarian supplier


    for less than three years , also has to leave early.

    Technology boss

    Jens Öhlenschläger

    (57) takes over on an interim basis before a suitable personality is found here as well.

Company: Boeing ++ Daimler Truck ++ Tesla ++ Ford/Volvo ++ Nio/BYD

  • Things are currently, well, turbulent




    David Calhoun (65).

    The aircraft manufacturer is struggling with quality problems, US trade unionists are shooting at management and a clear future course is simply not in sight.

    In the industry - most recently


    boss and top customer

    Michael O'Leary

    (61) - is already sneering and blaspheming.

    Boeing's odyssey.

  • It can obviously be more fun to build trucks at the moment.

    In any case, Daimler truck


    Martin Daum

    (62) was able to shine with good first quarterly figures for 2022 and directly raised the forecast for the year as a whole.

    Which factors are primarily responsible for the upswing.

  • S&P Dow Jones

    kicks the electric car

    maker Tesla

    from its most important sustainability index, the S&P 500 ESG Index.

    Among other things, the responsible manager Margaret Dorn

    explained in a blog post

    how the autopilot accidents and allegations of racism were dealt with .

    Elon Musk

    's reaction

    via Twitter: "ESG is a scam."

    After all, the oil giant


    is still in the top ten.

  • Speaking of ESG: A broad alliance of 28 corporations such as




    is calling on the

    EU Commission

    to regulate by law that from 2035 only zero-emission cars may be sold.

    The car manufacturers Ford



    also signed the open letter for a ban on combustion engines

    , garnished with demands for a better charging infrastructure.

  • Breathe easy in China.

    The government of the communist state apparently wants to extend subsidies for electric cars.

    Since its introduction in 2009, the equivalent of almost 14 billion euros has flowed into the market in order to strengthen domestic providers such as







    But Western companies also benefited.

    Now the program is to be extended at least until 2023, the colleagues from Reuters report. 

Deep Drive: On our own behalf

Every week we try to give you a good mix of exclusive news, background and classification.

It doesn't seem that bad, but it sure can be better.

We would like to discuss this with you personally


How do you like this newsletter?

What do you expect from us?

As a small thank you, we offer participants of such a feedback interview a free upgrade to "manager magazin pur" for one year - with which you can read our digital content without advertising.

Feel free to contact us at - and anyway: recommend us to others.

Even more mobility: Argo AI ++ Dott ++ Deutsche Bahn

  • Who will win the race in autonomous driving?

    The US company

    Argo AI

    sees itself once again in the fast lane.

    According to CEO

    Brian Salesky

    , the company is "the first to put cars on the road in major cities during rush hour without a safety driver."

    Namely in the US metropolises of Miami (Florida), Austin (Texas) and Washington.


    should also be happy about that


    The Wolfsburg have invested billions in Argo.

  • E-scooter provider


    is trying to do business in a market outside of Europe for the first time.

    The company launched in Tel Aviv this week with 1,800 scooters.

  • After the presentation of the future interior of ICE trains, executives at

    Deutsche Bahn

    outdid each other with praise on social networks on Wednesday.

    Among other things, the metaphor of the "300 km/h living room" ran through.

    Sounds almost too fast and too good to be true.

    If you still want to get an impression of what ICEs will look like from the end of 2023: this way .

Number of the week: 0

That’s how many cars were sold in April in the Chinese metropolis of Shanghai: not a single one – and therefore exactly 26,311 fewer in April 2021 due to the lockdown. Things didn’t go quite smoothly in Europe either: Here the market collapsed by 20.6 percent compared to the previous year a.

ghost driver of the week

Cars are notoriously scarce, even if they don't come from Shanghai.

Order freezes or delivery times of more than a year have long been part of everyday business life.

You can brag about it when you can deliver new cars faster.

Thought so well



Their Germany branch sent us a press release this week that even a few electric cars are currently available from their dealers.

And: If you now configure an electric car individually, you only have to wait (maybe) only six months.

Welcome to the car marketing world of 2022!

I wish you an eventful week!

Sincerely yours, Christoph Seyerlein

Source: spiegel

All news articles on 2022-05-19

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News/Politics 2022-04-22T06:45:17.002Z

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