Admittedly, political correctness largely shines, among our elected officials, in the fact of freely wearing the watch of one's choice when and how one wishes.
But it has not always been so.
The Oyster Perpetual Day-Date is proof of that.
Launched in 1956, it was then the first wristwatch with a calendar to indicate, in addition to the date, the day of the week in full in a window on the dial.
The indication of the day of the week is optionally available in 26 languages.
A functionality as practical as it is aesthetic that will make it a success, beyond the fact that, from its launch, it will only be produced in precious metal – 18 ct yellow, white or Everose gold, or even 950 platinum. to make the most prestigious of the Oyster Perpetuals, moreover because of the promotional campaigns which, in the past,
will make it known as the favorite watch of leaders and presidents around the world.
This Day-Date is also immediately recognizable on the wrist, with its bracelet… President!
The first Day-date dates from 1956. Rolex
The days of the week in 26 different languages.
rolex
But where does this nickname of “watch of the Presidents” come from?
As an advertising campaign once claimed, it was quickly
“carried by those who guide the destiny of the world”
.
Adopted by the powerful of this world as soon as she left, she also became a regular in the famous Oval Office of the White House.
Iconic if ever there was one, it has thus passed, over the generations, on the wrist of Lyndon B. Johnson to that of Joe Biden.
But it is even more to the legendary Ike, President Dwight Eisenhower, that the history of the Day-Date remains intimately linked.
A 2022 vintage in platinum, with an ice blue dial.
rolex
We cannot count the number of major, world-class personalities who have worn it and still wear it.
But Rolex never publicly discloses the identity of its customers.
The mythical watch of presidents has now become the choice of those who want to wear a Rolex, but not the one that everyone wants to buy and wear on their wrist, whether it is the Submariner or the GMT-Master.
The Day-Date is now available in 36 and 40 mm diameters, in 18-carat gold.
Some versions even offer dials in ornamental stone or ferrous meteorite.
It returns this year in a 950 platinum version, with an ice blue dial and a fluted platinum bezel.
Waterproof to a depth of 100 meters, it is equipped with a latest generation movement, caliber 3255,
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