No fat in paradise

There is no logical reason why the fashion industry should not stock sizes beyond 44 in its physical stores.

They gave us the impression that they were meeting the demands of

and that a new era of inclusivity had begun, but everything was just an image wash.

Put a fat woman in the ad (fat is a saying, because most curvy models are

compared to the others, extremely thin) and the brand can already boast of not discriminating against anyone.

But the truth is that clothes for the undesirable with high BMI (Body Mass Index) have been relegated to the discreet confines of

, where no one sees us (and we may or may not be thinking of Alejandro Sanz).

He had been trying to understand this drift for some time: is fat women's money second-rate money?

Why, if they display ridiculously small pieces, can't they also have the larger ones?

Last Sunday I found the answer thanks to the lucid interview that Luz Sánchez-Mellado did with Mara Jiménez.

It was something as simple and perverse as what the actress said: they don't want fat women in stores.

The market seems to have an infinite capacity to adapt to social changes without changing its commercial policy one iota: you want fat models, so we give you fat models.

That yes, not more than one that, in addition, will have to exert of fat and not of simple woman.

We could deny the importance of the subject, but the truth is that millions of women are forced to dedicate efforts, time and money to it.

Not to mention the suffering that comes with not fitting into something as soft and light as a dress.

The only way to escape the existential discomfort of clothing would be to put on a loose robe to go out into the world.

But we are not priests and it is not that we ask for the gold and the Moor: we settle for them adding a few centimeters of fabric to the clothes that are already sold.

In a society dominated by images, it is frankly difficult to escape from this problem.

Calling for anti-system resistance, in this case, is as difficult as going on to weave one's own fabrics and make one's own garments.

Clothing is also not a minor issue when culture makes it a representation of individual identity and group belonging.

Affirming that clothes do not matter is something that can only be afforded by those who have never had a problem fitting into it.

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