The Limited Times

Now you can see non-English news...

"On the Croisette, L'Oréal Paris reconciles women and feminism"

2022-05-22T15:52:40.081Z

FASHION – The brand, which is celebrating 25 years of its partnership with the Festival, affirms its support for women who make the seventh art.



Once again this year, L'Oréal Paris, a historic partner since 1997, sent its squad of make-up artists and muses to the Croisette.

If some moviegoers have regretted in the past that “its” models under contract are more applauded there than the stars of the big screen, the first beauty brand in the world is now refocusing on the cinema.

And honors an aspiring director with its Lights on Women award.

Meeting with Delphine Viguier-Hovasse, its international general manager.

LE FIGARO.

- Your massive presence on the Croisette has sometimes surprised, what has changed in 25 years?

Delphine VIGUIER.

- Cannes remains one of the most important festivals in the world and the arrival of digital has multiplied its resonance.

Our partnership allows us to support the film industry, it is an event that is expensive and needs funding.

We ourselves have refocused on cinema and our muses.

Our partnership helps support the cinema-tographic industry

Delphine Viguier-Hovasse, International General Manager L'Oréal Paris

This is an opportunity to spend time with them, to photograph them...

This article is for subscribers only.

You have 75% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for €0.99 for the first month

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All news articles on 2022-05-22

You may like

News/Politics 2022-05-18T18:32:50.187Z

Trends 24h

News/Politics 2022-06-23T17:43:09.574Z

Latest

© Communities 2019 - Privacy