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Sanitary napkins: in Alsace, the XO-XO brand offers protection adapted to teenage girls


Created a year ago in Haut-Rhin, XO-XO offers the first French sanitary napkins adjusted to the morphology of young girls.

"XO-XO is the first contributory brand of intimate protection", proudly launches Audrey Paris, its creator.

At 36, this Mulhouse woman, mother of two young girls aged 6 and 8, created her company at the beginning of 2022. Why this niche?

“Now the average age of the first period is 11 years old, and it is true that this is a matter of concern for parents in the way of approaching it with their children”, explains Audrey Paris.

The Alsatian relied on a panel of a hundred young girls aged 9 to 13, conducting a consultation with young girls around her, but also teenagers on social networks.

Smaller, organic cotton towels

“For several months, I collected data.

It emerged that these teenage girls overwhelmingly use disposable pads and that they wanted this product to be more fitted, more comfortable and more environmentally friendly,” says the founder of XO-XO.

Audrey Paris then worked on a range of intimate protection adapted to the morphology of young girls.

"We have created smaller towels, in organic cotton and much more pleasant for the skin of our teenage girls", assures the designer.

XO-XO thus offers boxes of night and day pads, a first period kit and also panty liners.

“Our products are sold between 3.95 euros and 15 euros and are currently available in 11 Cora hypermarkets in the Grand-Est and on our online store.


Source: leparis

All news articles on 2022-05-23

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