Following the normalization agreements between Israel and Morocco signed at the end of 2020, and in an attempt to strengthen business ties between the two countries, the organization Start-Up Nation Central, which promotes Israeli innovation in the world, initiated the Connect to Innovate conference, which began today (Monday).
As part of the conference to strengthen business ties between Israel and Morocco, the employment of Moroccans in Israeli high-tech companies from a distance is examined.
The organization's CEO, Avi Hasson, told Israel Today that the idea of employing Moroccans in Israeli high-tech companies comes against the background of fears of human capital escaping from the country.
Adviser to the King of Morocco, Director General of the Association with the Moroccan Ministers and Ambassador of Israel to Morocco, Photo: Start-Up Nation Central
In this context, the conference focuses on developing collaborations around the global challenge of human capital shortages, ways to develop a technological environment, as well as in the areas of agricultural, water, food, climate and logistics technologies.
The goal is to bring together Moroccan and Israeli leaders from the public sector, large corporations and technology companies and help them find channels for cooperation for the benefit of the two economies, thus paving the way for promoting business activity and ties in the worlds of innovation between the two countries.
Dozens of Israelis take part in the delegation, along with their counterparts from Morocco - senior figures from the worlds of government, business, entrepreneurship, investors and opinion leaders in the relevant fields.
The conference in Casablanca, Photo: Shahar Kleiman
The conference opened with the blessing of President Yitzhak Herzog and is attended by key speakers including Mr. Andre Azoulay, Adviser to King Muhammad VI;
Orit Farkash HaCohen, Minister of Innovation, Science and Technology in Israel;
Rita Mazur, Minister of Digital Transformation in Morocco;
Riyad Mazur, Minister of Trade and Industry in Morocco;
David Govrin, Israeli Ambassador to Morocco;
And the organization's CEO Avi Hasson.
As part of the conference, Israeli and Moroccan bodies will sign a series of agreements, with an emphasis on solutions to the challenges of human capital in the two countries, along with agreements in the fields of agricultural technologies, water and food, climate technologies and logistics.
"First Historical Business Conference"
Among the Israeli startups that will attend the conference: N-Drip, a company for smart irrigation technology, which monitors growth and soil conditions and provides farmers with real-time irrigation recommendations via smartphones;
Tal-Ya, which develops technology that optimizes natural crop growth;
FruitSpec, which provides a platform for managing fruit crops for packing houses from the plantation level to marketing;
SupPlant, which has developed a solution that gives farmers smart weather-based irrigation recommendations and helps them deal with unexpected weather conditions;
SALI Crop, which has developed a groundbreaking method for growing seeds in saline soil;
And Agrinoze, which has developed an algorithm-based irrigation and fertilization system to manage optimal soil use.
President Yitzhak Herzog, who opened the conference with his greetings, stated that: "Together, Israel and Morocco, can develop innovative solutions that will lead to economic growth, improvement in our lives, and improved quality of life in both countries and thus lead to growth and peace in the Middle East and Africa." "This is a swallow for the huge potential cooperation between the countries and I thank His Excellency King Muhammad VI for his commitment to promoting relations between the countries."
President Herzog at a conference in Casablanca, Photo: Shachar Kleiman
Start-Up Nation Central CEO Avi Hasson: "In recent decades, innovation has been the driving force of the Israeli economy, and it has led to consistent growth, rising living standards and the creation of new opportunities at the diplomatic level.
As the world shifts from a resource-based economy to a knowledge-based economy, we invite our regional and global partners to take part in an important journey and benefit from the lessons we have learned on the way to becoming a Start-Up Nation.
We believe that Morocco, under the leadership of King Muhammad VI, is uniquely suited to a partnership with Israel in opening a path to a new region in the Middle East and North Africa, one that is connected with a genuine desire for peace and prosperity.
The conference they convened is a starting point for a joint innovation campaign between Israel and Morocco that will bring economic prosperity and regional development through innovation. "
The conference is held in collaboration with CPR and with the participation of CGEM - the main representative of the private sector of Morocco, and the companies AMDIE, ONEE, Crédit Agricole du Maroc, ADD, UM6P, Ithmar Capital, Tamwilcom, AMDL, SNTL Lina Holding Company, and is supported by the consultant Azoulay and the FRDISI Foundation.
Start-Up Nation Central is a non-profit organization that connects Israeli innovation to the world in order to help international bodies solve global challenges.
With a focus on the Israeli innovation sector, we provide a platform that fosters business growth and creates partnerships with corporations, governments, investors and non-governmental organizations to strengthen the economy and society in Israel.
Disclosure: Shahar Kleiman is a guest of Start-up Nation Central
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