The promotion of Art Tech (art technology) in Hong Kong requires key projects. The development of Art Tech-themed creative industrial parks is one of the long-term development strategies, and there must be different themes.
Then the fastest results can appear, it should be Ocean Park.
After the establishment of the new Culture, Sports and Tourism Bureau, Ocean Park will become a project under its umbrella, so Ocean Park should demonstrate the cooperation of culture, sports and tourism and build it into a development platform based on Art Tech.
Ocean Park is very large, and there is a lot of space to develop different projects, and Art Tech has many possibilities in sports and art.
The newly established water park in Ocean Park is related to sports. In addition, since the dolphin show has begun to retire, a lot of space has been freed up for the development of many different Art Tech projects.
Art Tech is widely used in theme parks, ranging from VR (Virtual Reality) mobile games to various forms of projects.
In fact, Ocean Park can also become a testing ground for Hong Kong IP (Intellectual Property). Through Ocean Park, different types of animation themes in Hong Kong can be aggregated. Like Disneyland, it has become an animation IP platform in Hong Kong to develop the IP industry.
The development of art technology requires an ecosystem, and the IP ecosystem is one of them. To generate income through IP, artists can have a platform for development.
The other is to have specific operations of the entity to test.
Taiwan has also developed many different platforms in recent years, and the
Art and Technology Center
under the Taipei University of the Arts is one of the flagship projects.
Ocean Park can provide a platform to practice Art Tech.
(File photo/Photo by Zhang Haowei)
Development requires a platform for practice, and Ocean Park can provide a platform for practicing Art Tech.
Art Tech has different modes and directions, but in general it is sound and shadow immersion, which requires sound technology, video technology, and mobility technology.
The combination of motor technology and video can create a complete Immersive effect.
There are many 3D projections combined with mobile games and audio in the Disneyland Haunted House.
Ocean Park can do the same, and can also bring in Art Tech to revitalize aging aquarium facilities.
At present, the Jellyfish Pavilion in Ocean Park is still displayed in a more traditional way, but if you visit Japan, you will find that many advanced Art Techs have been introduced there to create an immersive learning experience.
Some shopping malls in Hong Kong have also begun to introduce this technology, and the mainland is also vigorously developing it. Why not use Ocean Park to develop Art Tech?
Through Art Tech, on the one hand, we can create more interesting experiences for Hong Kong citizens, and we can also use this experience to train more talents to do more different types of experiments, and cultivate future Art Tech talents in Hong Kong.
Only with such an ecosystem can we truly build an industry-university-research ecosystem, which is very useful for promoting the development of Hong Kong.
Ocean Park should update their business model, not just selling tickets, but cooperating with different animation characters and institutions in Hong Kong to build an IP industry.
Using animation characters, such as McMark, McDull, Lao Fuzi and other well-known animation characters, and even "Dragon Tiger Gate" kung fu comics, etc., as well as cooperating with modern animation masters such as Li Zhida, to create a Hong Kong animation-themed paradise.
On the one hand, it can provide space for children to develop their creativity. On the other hand, animation is also one of the projects with the strongest soft power in Hong Kong and should be well developed.
The combination of the two also allows art and technology to have a better play.
Art and technology must be positioned.
Ocean Park has enough scale and specifications to promote it, and it can become the flagship experimental platform and project of the Bureau of Culture, Sports and Tourism in the future, and become a highlight of Hong Kong.
Hu Enwei
is a member of the National Hong Kong and Macao Research Association, a member of the Jiangsu Provincial Political Consultative Conference, and Zuni.
Icosahedron United Artistic Director and Chief Executive Officer
(The article is purely the author's opinion and does not represent the position of Hong Kong 01.)