According to a survey report, Hong Kong people use an average of 0.8 packs of tissues a day, and many people put several packs of tissues in their bags to avoid emergencies.
However, the current "thin packs", with 7 sheets in each pack, have actually evolved through the times!
Rong Shuofeng, founder of HK Tissue, said in an interview with "Hong Kong 01" that in the past, there were 10 tissue sheets in a pack, and they were standard packs of long strips (about 1.5 packs of "mini packs").
However, after market research and understanding of consumers' habits, they changed to "mini size" paper towels, which were also reduced to only 7 pieces.
He pointed out that an investigation at that time found that the public generally failed to use up a pack of 10 paper towels when they went out to the street, and felt that the long strip took up too much space, so they changed it to a mini pack.
However, he emphasized that the standard and mini-packs are both good, and the area of each sheet of paper is the same after being spread out, and there is no problem of "cutting corners".
Since standard clothing is not popular, why does the brand continue to launch it?
He explained that according to the "approved hand-in" regulations of the Correctional Services Department, relatives and friends can send inmates a certain brand of standard-sized tissue paper, so they had to continue to sell them.
"Wallet-style" design aids promotion
In addition, different countries or regions have their own unique "paper towel culture".
Taking Japan as an example, Japanese people seldom bring tissues out of the street, because different companies will distribute tissues on the streets for publicity.
In order to make the information more visible, the opening of the tissue paper is upward, so that the information can be "largely printed only".
The mainland's "purse-style" tissue paper is similar in effect, and its design is so that even if consumers use up the tissue, the promotional information on the packaging will not be damaged!