After parting ways with FIFA: EA is looking for buyers, and Apple is in the spotlight
Various reports indicate that the company has started talks with giants like Disney and Amazon, with the latest and leading being Apple
Matan Nishi, the gaming channel system
24/05/2022
Tuesday, 24 May 2022, 15:54 Updated: 15:55
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Just this month we were told about the breakup of EA and FIFA and according to various reports it is looking for potential buyers and recently opened talks with a variety of different companies like Disney, NBC, Amazon, and the leader among them - Apple.
According to reports Disney was the first to contact EA During the month of March, however, it rejected the offer. Efforts were also made to talk to NBCUniversal, but the deal fell due to disagreement over the price and structure of the contract.
Apple was also taken into account and according to reports, the two are in contact. Monthly paid gaming that gives users access to a game library tailored primarily for iPhones, iPads and Apple TV.
Access to EA's game library like The Sims, or even Apex Legends (which was recently marketed for mobile) can greatly increase Apple's game library offering and greatly advance it in the gaming industry, especially in light of the proliferating services like Microsoft's Game Pass and the revamped PS PLUS service Of Sony.
It seems that the big acquisitions that have taken place in the industry in recent months, such as Take-Two, which acquired mobile giant Zynga, Microsoft with Activision-Blizzard, and Sony and Bungie, have opened the appetite for EA, and it is not necessarily looking for a bigger player to buy it. And allow its company CEO,
Andrew Wilson
, to retain his position. As of now, EA has not received an official response on the matter and company spokesman
John Rasburg
noted: "We have not responded to rumors and speculation."
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