The delivery of meals at home is well anchored in the consumption habits of the French since it still jumped by 35% over one year in the first quarter, after having increased by 85% in 2021 compared to before Covid, according to a NPD Group study.
With the closure of restaurants during periods of confinement due to the management of the health crisis, the delivery of meals "
has naturally been invited into the daily life of the French to stay there
", since "
the trend remains dynamic
" on the three first months of the year, notes the market research specialist on Tuesday.
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"
A real social phenomenon, delivery represents 318 million visits to commercial catering - excluding canteens - in 2021, or 8% of the total market
", explains NPD Group.
The average ticket increased on average last year by 5% to 10% to 7.80 euros compared to 2019, due to inflation, but also because the offer has widened to less inexpensive products than pizza: burgers and exotic dishes (poke bowls, tacos...).
Thus the pizza, which appeared in one out of four orders in 2019, is now only ordered once out of ten, two years later, while the burger "
is invited in one out of three orders in 2021
".
Fast food still dominates
And the "
development of dark kitchens (kitchens dedicated to the preparation of meals for delivery), more numerous and closer, reduces the preparation time, because orders are made exclusively online
", observes NPD Group, noting that "
fast food remains the majority
” and still concentrates “
two-thirds of orders
”.
“
Time remains a determining factor for delivery operators.
Now, artificial intelligence plays a key role, optimizing order flows and integrating data such as road traffic, user profiles and expectations
,” comments NPD expert Maria Bertoch.
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“ Out-of-home
” commercial catering
includes table service catering (cafés, bars, brasseries, cafeterias), fast food (fast food, take-out/delivered sales, sandwich shops, bakeries, caterers), transport catering and places of leisure (museums, stations...) but also businesses, and vending machines.
In 2019, the sector represented 57 billion euros in turnover in France, but last year expenses were still down 35% compared to the pre-health crisis.
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