A 1.8-meter-high antenna in Kkplus, a toy store in Langham Place, Mong Kok, caught the wave of the B model doll being hit by a child. It has become a social focus since last night. Today (24th) afternoon, Kkplus turned around and returned the early warning to the parents of the children involved. More than 30,000 yuan in compensation.
The incident made Kkplus famous, and it also made many people know its parent company and its boss group, Kaizhile International.
Looking through the information, Kaizhile was founded in the mainland as early as 2001, and it is the agent of as many as 21 toy brands such as LEGO and BANDAI in China. Wholesale to retail outlets of over 2,000 distributors.
Kaizhile has entered the Hong Kong market for six years, focusing on LEGO and Kkplus, targeting the Hong Kong "big fine road" market, and threatening to develop into a "Hong Kong version of Harajuku".
▼The CCTV directly hit the antenna and got B damage process▼
Shares of Kaizhile soared as much as 86.3% today
Kkplus, the trendy toy platform involved, entered Langham Place, Mongkok as a limited store last year, and expanded in July last year. It rented several shops on the 12th floor of the same shopping mall and developed a "trend base" of over 10,000 square feet.
Can Kkplus settle in a big shopping mall in Hong Kong, is it a "local ginger" or a branch of a company with a strong background?
Looking through the information, the parent company of Kkplus is Kidsland, which was founded in 2001 and is a listed company on the Hong Kong Stock Exchange (2122).
After the turmoil of Debt B broke out, the stock price of Kaizhile soared to 0.285 yuan this morning, a surge of 86.3% from the previous day's closing price (0.153 yuan), but about an hour after the opening of the market, it rose The price has narrowed sharply, closing at only 0.18 yuan, down 58.3% from the highest point, but still up 17.65% from yesterday, with a full-day turnover of 16.74 million yuan, a new high in more than 52 weeks.
Hong Kong businessmen reverse their efforts in Hong Kong University to target customers as "big small roads"
As a listed company in Hong Kong, Li Chengyao, the founder who is also the chairman and chief executive officer, has become the agent of LEGO in China as early as 2001, and opened the first LEGO brand store in Beijing the following year. It was only in 2010 that he went south to Hong Kong and opened the first LEGO store in Hong Kong at Langham Place, covering an area of more than 4,000 square feet. The following year, it was listed on the main board of the Hong Kong Stock Exchange.
This non-"local product" opened by a Hong Kong businessman finally went south to show its strength in Hong Kong.
Li Chengyao, Chairman and Chief Executive Officer of Kaizhile Group, was engaged in toy manufacturing before establishing the group and has gained 28 years of experience in the industry.
In his interview last year, he said that many shopping malls have invited his company to enter, but the company's position is to make the products as "precious" as "collectibles", and the goal is to develop into a "Hong Kong version of Harajuku". With high spending power and willing to spend a lot of money to buy the "big small road" of the beloved cartoon collection.
After 6 years of showcasing its strengths at the University of Hong Kong, LEGO stores under Kagero have entered Hong Kong, Kowloon, the New Territories, and even Macau. In addition to Langham Place, it also includes Times Square in Causeway Bay, New Town Plaza in Shatin, Cityplaza, The Plaza store in Tuen Mun City and the branch in Macau are opened in the Venetian Macao Shopping Center, all of which are located in large shopping malls where people come and go.
(Screenshot of Kaizhile website)
Agent BANDAI, TAKARA TOMY, LOL Surprise
In addition to the well-known LEGO, according to the company's website, the company includes the agency rights of 21 toy brands, including BANDAI, one of Japan's largest toy suppliers, and TAKARA TOMY, a Japanese children's toy manufacturer, as well as girls' favorite toys. LOL Surprise surprises and dismantles the ball, which means that the Chinese agency rights of many toys that are popular among men, women and children belong to Kaizhile.
The members of the board of directors of Kaizhile should not be underestimated. Senior lawyer Huang Jiachun was appointed as an independent non-executive director in 2017, the year when the group was listed.
Wong Ka-shun has held various public positions in Hong Kong, including serving as the chairman of the Law Society of Hong Kong from 2007 to 2009, and later as a member of the Hospital Authority in 2012, and was appointed as a director of the Jockey Club the year before.
He was appointed a Justice of the Peace by the Hong Kong Government as early as 2002 and was awarded the Silver Bauhinia Star in 2018 for his service to the community.
Last year, it turned a loss to a profit of 153 million for the first time
According to Kaizhile’s annual report, the company’s revenue last year was 1.731 billion yuan, an increase of 6.9% over the previous year’s 1.619 billion yuan. Among them, Hong Kong and overseas revenue increased the most, which surged 30.2% to 227 million yuan in one year.
The company made a profit of 153 million yuan last year, turning losses into profits for the first time since 2017.
Kazhile’s annual report also revealed that, in addition to its branches in Hong Kong and Macau, Kazhile’s business in China (including Hong Kong and Macau) covers retail and wholesale. However, the sales points of the two main business channels have declined last year, among which Wholesale to chain hypermarkets and supermarkets saw the biggest drop, with partners plummeting 25%.
As of December 31, 2021, its business details include:
1. Retail channels
.
．627 retail outlets, including retail stores and consignment counters (down 6.4% from 670 in the previous year)
.
21 online stores (down 12.5% from 24 the year before)
2. Wholesale channels
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521 distributors (down 10.17% from 580 in the previous year) resold their products through more than 2,000 retailers
.
12 chain hypermarkets and supermarkets (down 25% from more than 16 in the previous year); a total of 682 retail points
.
6 important online customers (down 20% from 5 in the previous year)
▼The manager of KK plus today admits that "not doing a good job in protection is our problem"▼
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