A child fell from the 1.8-meter-high antenna of Langham Place KKplus and got a B-model doll. The parents compensated 30,000 yuan. The company stated that the handling method was initiated by the victim. The evaluation is overwhelming.
However, within half a day, the incident took a sharp turn, and the hot statement disappeared. The manager of KKplus admitted that "the lack of protection is our problem."
It is understood that the key to reversing the decline is that the company has urgently hired a local public relations company in the financial sector to save the country, so that this "guangong incident" has been largely resolved.
In an interview with "Hong Kong 01", a public relations personage pointed out that there are many factors in dealing with the crisis, and each company has different ideas, and public relations can only provide suggestions, "After analyzing Pros and Cons (pros and cons), but (customers) end up being the same. Not necessarily."
Zeng Jinqiang, the founder and CEO of The Bees, said that the online reactions were all "two eyes". After the incident, the popularity of KKplus increased greatly, and he pointed out that the critics may not be the company's target customers, "As a result, , no matter whether it is good or bad, there are many people who know it.”
A child visited KKplus, a toy store at Langham Place, Mongkok, this Sunday (22nd), and got a model B doll by touching the 1.8-meter-high antenna in the store, causing him to fall and collapse. The parents compensated 30,000 yuan, approximately For a 40% discount on the price of 52,800 yuan, the incident aroused heated discussions among netizens, and the negative comments were overwhelming.
The company issued a statement on Facebook in the early hours of today (24th), saying that the handling method was proposed by the victim, and as a result, the incident became more heated.
However, today KKplus withdrew its hot statement this morning. The manager admitted that "not doing a good job in protection is our problem". The parent company and the listed group Kaizhile International returned the compensation to the parents, which was accepted by the parents.
Public relations people: the bomb disposal method is a guest opinion
The KKplus incident has attracted the attention of the majority of netizens, who criticized the company's handling of it as a "guangong disaster".
It is understood that the company urgently invited a local financial public relations company to help save the death.
In an interview with "Hong Kong 01", a public relations personage pointed out that the role of public relations may not be as popular as the public imagined, and the way to handle the crisis is also based on "many factors", such as whether there is a need for clarification, the company's attitude, etc., emphasizing that each company The idea is different, "It's not necessarily a matter of public relations."
The person explained that no matter whether KKplus has a public relations department or hires a public relations company to assist in handling, the public relations work can only provide advice to customers. There are many different ways to defuse bombs, which mainly depend on the attitude of each customer. For example, some companies I like to respond, "After analyzing Pros and Cons (pros and cons), (customers) may not follow in the end."
▼The CCTV directly hit the antenna and got B damage process▼
Zeng Jinqiang pointed out that in any similar situation, it is necessary to avoid making official statements on social platforms, because it will create topics for people to "public trial", but he also mentioned that there are related discussions, and the results are only "two views", bluntly " How many people knew (KKplus) beforehand, but it depends on how many people know each other.” He also said that the critics may not be the target customers of the store. supporter."
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He continued to point out that, no matter whether it is good or bad, at least the popularity has increased. "There have been a few brands that have had public relations disasters in the past, but the impact on business is unimaginable." Too much new information also makes the incident be forgotten quickly, and he jokes that public relations disasters happen from time to time.
KKplus parent company Kaizhile soared more than 80% to be lazy about the young child's aerial fall and got B's doll. The young child's aerial fell and got B's "Laa Laa" doll. Lin Zuo came out to sell insurance and the young child's aerial fell. Received B's parents compensated more than 30,000 Barristers: Children under 10 years old have no legal responsibility, and the young children fell from the antenna. Received B caused a heated discussion in the toy store KKplus: the compensation was initiated by the victim