The amazing figure was revealed: 5 years for the corporation, and the ratings are lower than the Broadcasting Authority

The broadcasting corporation is often rightly proud of the good reviews of the quality of the content and their digital department.

But from the Walla!

Brenze shows that in the final and decisive test - audience consumption - the average viewing of a corporation is lower than that of channel 11 before its establishment |

Surgery

David Wertheim

24/05/2022

Tuesday, 24 May 2022, 13:17 Updated: 13:19

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

Reminder: Beyond the quality goals and the elimination of corruption that characterized the Broadcasting Authority (and ultimately led to its closure), the establishment of the corporation was intended to stop the decline and return Israeli public broadcasting to a path of growth.

From the Walla!

Brenze suggests that this did not happen

Last week the Broadcasting Corporation celebrated 5 years since its inception.

As part of the celebrations campaign, including those held right in this section, "Here" concluded a half-decade with a list of successes: political freedom, beyond the digital world and content that attracts young audiences and is sold overseas.

Last week, the corporation's CEO (dismissed) and in a celebratory column he published in Haaretz (remember, the newspaper that published the investigation that led to his dismissal) went so far as to detail his list of achievements.

"Half a million Israelis watched the first episodes of the second season of" Tehran "in digital only in two days, here Network B was the best and most balanced current affairs station in Israel, and here Network C became the most Israeli and most successful soundtrack on the scale," Koblenz wrote

. It has been ours for the past five years that we have achieved the love and trust of the Israeli public.

It can be said with confidence,

It is difficult to disagree about the quality of the content (which the corporation has approved for production).

Some of them definitely put the fund of the young broadcasting corporation (and Israel) on the map.

There is also no dispute about the successful Eurovision he produced.

But in parallel with all this, in the

- the extent of consumption of the content produced and broadcast in the corporation - the process of decline continues.

Reminder: Beyond the quality goals and the elimination of corruption that characterized the Broadcasting Authority (and ultimately led to its closure), the establishment of the corporation was intended to stop the decline and return Israeli public broadcasting to a path of growth.

From the Walla!

Brenze suggests that this did not happen.

More on Walla!

• Final: The corporation council has decided to fire Koblenz from office

• The numbers do not lie: how many employees have been replaced in the corporation and who are they?

• Chairman of the corporation: "Excellence is not an excuse for disgraceful treatment of employees"

• Seven who know: What's going on here in culture and why is everyone leaving?

• Saving from the first moment: How to start saving in four simple steps

Channel 11 rating (Photo: Walla !, Walla system)

Runs in the dark

Even when sharpening the comparison to the last five years - particularly weak - of the Broadcasting Authority, the situation of the Broadcasting Corporation in terms of viewing volume remains shaky.

Historical viewing data for prime time and the news strip on Channel 1 and Channel 11 from 1998 to May 2022 show that the declining trend in viewing of public broadcasts in Israel continues.

Even when one sharpens the comparison to the last five years - especially weak ones - of the Broadcasting Authority, the situation of the Broadcasting Corporation in terms of viewing volume remains shaky: the average viewing of Prime in the Authority was 3.76% while in the corporation it stands at 3.5%.

In the news, the situation is worse: in the PA it stood at 4.26% while in the corporation it stands at 3.98%.

A notable example that could attest to the unprofessional atmosphere that allows the decline is the subject of the study.

Although in a public channel "rating is not everything", research departments are a central body in every television channel, and serve as a necessary tool for examining the consumption habits and sympathy of the public for the broadcasts;

They examine minute by minute the flow of audiences between the various channels which allows them to understand what works and what does not.

A senior source in the industry says: "This is not how TV channels work today, not even public ones. TV channels need to know every day how many are watching them and how many are watching the competing channels to understand what works and what does not work. It can not work. "

The corporation, under the leadership of CEO Koblenz and with the submissive consent of the corporation council, decided to separate from the rating committee, and in fact gave up the use of the data it issues. Thus, unlike other (commercial) channels Absolute without rating data of itself and competitors.from the data it seems that the results are accordingly.

Neglecting the subject of the study.

Koblenz (Photo: Reuven Castro)

Old news

At the corporation we correctly diagnosed the problem and invested their energy in the digital worlds.

But alongside the difficulty of measuring the extent of online viewing alongside what appears to be a neglect of the self-testing process of their central platform, it has become a chore for them

In this context, it is important to note that the decline in broadcast channels, as has been written here several times, is not the domain of the broadcasting public and characterizes the changing global viewing habits.

The growing weakness of linear television vis-à-vis streaming and VOD platforms is not new, although it occurs in Israel with a lag behind that of the Western world.

In fact, 2019 was a turning point in which over 50% of viewers did not watch prime-time commercial or public broadcast hours, but consumed their content on other channels.

In this sense, the corporation correctly diagnosed the problem and invested their energy in the digital worlds.

But alongside the difficulty of measuring the extent of online viewing alongside what appears to be a neglect of the self-testing process of their central platform, it has become a chore for them.

And another point: it was the public corporation that chose to collaborate and put its content on Google's YouTube.

The same Google that has long been marked in most countries of the Western world as the number one enemy of original productions, as it is not taxable.

Must be understood.

This is not only a failure of the CEO but also of the corporation board, at least the previous one, which was largely without professional experience in television. To the council, and thus the change will come.

Here in response: "TV ratings belong to the old age"

The rating data on television belongs to the old era. Hundreds of thousands watch it here on various platforms. The first episode of Tehran's new season received 600,000 views digitally, which is equivalent to a 24 percent rating. ".

"If all the channels are down, the viewers will probably switch from linear to digital viewing and the measurement data of the box in the living room will be outdated and irrelevant. For every viewer in the box, we have 5-7 digital viewers. A reliable image of watching content broadcast on television and digital, as well as measuring radio listeners and any body that wishes to do so can join. "

• Brenze

• news

Tags

• Here

• Eldad Koblenz

• Rating

• Rating Committee

• TV