In this period of ambient gloom, the opening in a few days of the Hôtel des Horlogers, in Le Brassus, in the Swiss Jura, offers a bath of youth in which one immerses oneself with astonishment commensurate with this surprising achievement.
At the helm, the Audemars Piguet fine watchmaking house, still in the hands of the founding family today, in the Vallée de Joux since 1875.
Two figures sum up its uninterrupted success: 50,000 watches are produced each year for 1.5 billion euros (approximately) in turnover.
More difficult is to know the cost of the Hôtel des Horlogers, the amount of the investment seems to be the best kept secret in Switzerland… We imagine it rather - very - high.
“
It's not our job to make hotels, but we have surrounded ourselves with the best in the hotel industry
,” warns François-Henry Bennahmias, CEO of Audemars Piguet.
To carry out this project, the choice fell on two prestigious…
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