For the second consecutive year, Chinachem Group has collaborated with the French May Art Festival and French May Foodie to hold "French May. French May."
"All in Chinachem Group" wonderful program, two "highlights" French traditional market and interactive digital art installation Intraverse experience were first held in Central Market, and the unveiling ceremony was held in Central Market earlier.
The wonderful programs spanned the Central Market and Nina Plaza, while promoting the public's understanding of different art forms and French food culture.
Photography: Chen Weici
French Market Tour Central and Tsuen Wan
Chinachem Group, which is committed to implementing the vision of "community building", has cooperated with the French May Art Festival for the second consecutive year. This year marks the 29th anniversary of French May. The traditional market was held in two locations for the first time, making it the largest year ever.
The theme of this year's food show is "Rhomantic Bistronomy". In the market, different characteristic merchants are invited to participate, bringing a variety of authentic French products, including the theme wine area Rhomantic Bistronomy wine, cheese , jams, juices, dried pork sausages, traditional meat sauces, desserts, house wines, and jewelry, etc., allowing the public to enjoy retail, dining and cultural experiences in the market.
The market was previously held at the Central Market from May 19 to 22, and moved to the Atrium of Nina Plaza Phase 1 in Tsuen Wan from May 26 to 29. Please pay close attention!
Go and experience the lively atmosphere of a French market!
Interactive digital art connects virtual and real
In order to encourage the public to break the established framework, the French May Art Festival this year has the theme of "Art Unboxed", and invited French artist Ophelia Jacarini to create an interactive digital art installation Intraverse, providing the public with an innovative way to experience art.
French artist Ophelia Jacarini uses virtual reality technology to capture her dance trajectory in reality.
Ophelia, who has lived in Hong Kong for just over 8 years, has a deep affection for Hong Kong and regards this creation as a gift to Hong Kong. She specially chose the location to create a dance on the stairs of the historic Central Market.
She said that Intraverse is an interactive digital sculpture. She captured her dance movements through virtual reality (VR) technology, and constructed a digital sculpture in the metaverse. Finally, it was displayed on an interactive electronic screen, and the installation responded according to the movements of the audience. , to achieve a unique interactive experience.
Viewers can even "take away" the Intraverse through Instagram, adding the Intraverse to Instagram's limited-time dynamic effects, punching cards everywhere, connecting the digital world with the real world, and connecting the past and present of Central Market.
If you are interested in experiencing the interactive digital art Intraverse, you can visit the Interactive Wall on the ground floor of Central Market or the 1st floor of Nina Plaza Phase 1 before June 30.
French artist Ophelia Jacarini has created Intraverse, an interactive digital art installation that invites the public to experience art in innovative ways.
Committed to the realization of "community building"
Through the cooperation with the French May Art Festival, Chinachem Group embodies the concept of "where the heart is where the heart is", providing a pleasant living and working environment while bringing new life to the surrounding communities.
Cai Hongxing, Executive Director and Chief Executive Officer of Chinachem Group, said: "The Group has always been enthusiastic in supporting local and international arts events, as we believe in the power of art to inspire people and create shared value for the community. We hope that this collaboration with French May will enable us to The public has a better understanding of the power of the Metaverse and enhances awareness of different art forms." Chinachem has always been committed to creating shared value for Hong Kong society, balancing society, economy and environment "triple baseline" balanced development, people, prosperity and environment, three both.
Cai Hongxing, Executive Director and Chief Executive Officer of Chinachem Group, expressed his belief that the power of art can inspire people and create shared value for the community.
(Information provided by Chinachem Group)
