Volodymyr Zelensky's opening speech at the World Economic Forum in Davos before a packed hall ended on Monday with long standing applause from the audience: they are the world's economic and business elite gathered for their annual meeting in the Swiss city.
That is also where the consequences of a war that seeps in everywhere reach and almost no country escapes its destabilizing effects.
Added to the threat to global security that a war represents are the multiple and serious threats to food, energy and environmental security, all caused by the Russian aggressor.
Vladimir Putin is using global interdependencies as a weapon while Zelensky, oriented to a future of European integration, invites people to participate in the reconstruction of his country and the organization of international security structures that guarantee food supplies.
Putin is blocking the export of cereals from Ukraine with serious consequences for supply and price increases, so that the danger of famine hangs over many poor countries and the bread riots are returning, or will return soon.
Only Russia has left Davos, in fair correspondence to its diplomatic and economic isolation: the Russia House, once organized by Moscow as a propaganda claim for Forum attendees, has been replaced by the Russia War Crimes House, promoted by Ukraine.
If Davos was the symbol of satisfied globalization, this year is the place of all doubts about the future of the world order and globalization after the bombings and the passage of Russian armies through Ukraine.
Zelensky has no doubts and he said so before the Davos audience, once willing to seek ways of negotiating with Putin.
He calls for removing Russia from the economic and commercial world, a total oil embargo, the absolute blockade of property and bank assets,
the withdrawal of technology companies and the boycott of all trade with Russia.
It also urges businessmen to get out of the Russian market so that their brands are not associated with war crimes, and their offices, shops, merchandise and accounts are not used by criminals with blood on their hands.
This is not just a retaliation for the invasion of Ukraine but a warning for future plans to use force in the resolution of international disputes, an issue in which China, with a discreet role in Davos, does not realize for alluded.
In the discussion about the future world order, Zelensky wanted to make it clear that it cannot be organized based on the law of the strongest.