The HKTB announced today (26th) the launch of "Art in Hong Kong" to maintain Hong Kong's international exposure through art activities. Thousands of overseas media are invited to participate in an online guided tour next month to demonstrate that Hong Kong has returned to normal. .
The activities are year-round, including a community art exhibition that teaches students to participate, Art Basel and M+'s art work "The Condensation of Light", etc.
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Taking advantage of international events such as Art Basel and the French May Art Festival, as well as new local projects, the HKTB has taken the lead to show visitors that large-scale art events have resumed.
These include inviting local artists to display artistic creations on trams; promoting the video work "Condensation of Light" by Art Basel and M+, and the outdoor art installation "Echo in the Eyes" at the Hong Kong Museum of Art.
The HKTB also launched the "Neighborhood Art Tour", allowing citizens and tourists to discover three major surprises.
Surprise 1: It gathers three large urban districts, namely Central, Sham Shui Po and West Kowloon, with five major themes and more than 20 "Art Discovery" attractions; an interactive information map is also introduced to introduce attractions, such as the treasure of the time-honored "Kuan Nam Wah" town shop Embroidery Revealed.
Surprise 2: Launch a new webpage that supports Augmented Reality (AR) technology. Users can customize their virtual appearance without downloading, experience AR virtual interaction at designated attractions, and check in from the air.
Surprise 3: Support the Department of Culture and Creative Arts of EdUHK to hold the first community art exhibition "West Oil Kee" in the West Kowloon Cultural District in June, mobilizing more than 650 primary, secondary and university students to display more than 250 exhibits.
In addition, in order to maintain Hong Kong's global exposure, the HKTB will organise art-themed guided tours, inviting about 1,000 Mainland and overseas media, "Hong Kong fans" and the tourism industry to participate in the promotion of the newly opened M+ and Forbidden City Cultural Museum, authentic art and cultural attractions, etc.
Sufficient art hardware resources in Hong Kong are helpful for the development of in-depth tourism
Hong Chung-hing, General Manager of Programmes and Tourism Product Development of the HKTB, said that since 2012, Art Month will be held in March every year, referring to "Art in Hong Kong" as an advanced version of annual promotion.
He pointed out that the survey shows that tourists have shifted from gazing at the sights to in-depth tourism, preferring to experience the city in a few days.
At the same time, with the opening of world-class museums such as M+, it is believed that Hong Kong's art hardware resources are sufficient, which is helpful for the development of in-depth tourism.
However, Hung did not disclose the cost of this project, emphasizing that "Art in Hong Kong" is a year-round promotion, and there is no estimate of the number of tourists it will attract.
However, he said that based on the previous situation of the "big city community", he believed that it would attract citizens to wander the community.
78 of the 99 participating hotels have been redeemed
Leung Mei Po, general manager of corporate affairs of the HKTB, said that the online guided tour of 1,000 people was not the first to be held. He emphasized that the wine and food tour and the New Year’s Eve concert held last year, as well as the online guided tour for foreign media, have not stopped in Hong Kong. Exposure to the world.
The HKTB also launched the "Reward You Stay" program this Tuesday. Liang announced that 78 of the 99 hotels participating in the program have been redeemed as of this afternoon.
The HKTB will launch the second phase in June.
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