As Laurent Voulzy sang, in a melody that has not aged a bit, the "power of flowers" is universal.
This Sunday, on the occasion of Mother's Day, many will put these words into practice.
A tradition that remains relevant, despite the proliferation of blended or single-parent families.
And for florists, this day is a blessing.
Read also
Stanislas Draber, his flowers of good
"Mother's Day is a well-established tradition, which represents the most important day of the year for our profession in terms of turnover, ahead of Valentine's Day, Christmas and All Saints' Day",
remarks Farell Legendre, president of the French Federation of Artisan Florists.
Some merchants make 5 to 6% of the year's sales on this occasion.
“Flowers are always a safe bet and a must to please a mother. The bouquets come largely at the top of the gifts offered for this celebration, in front of the perfume and the meals in the restaurant
, comments Franck Poncet, president…
This article is for subscribers only.
You have 75% left to discover.
Cultivating your freedom is cultivating your curiosity.
Subscription without obligation
€0.99 THE FIRST MONTH
Already subscribed?
Login
