This weekend, more than 97 million euros will be spent on plants to celebrate mothers and nearly half of the purchases (46%) will be made at a florist (survey carried out by Kantar for Val'hor and FranceAgriMer ).
If the rose remains a safe bet, the peony is increasingly favored by flower lovers.
Origin, aesthetics, values conveyed… It ticks all the boxes of the spirit of the times to seduce an ever-increasing public.
And, on this point, all the specialists agree.
“It's a seasonal product that has a rural and natural spirit
,” remarks Hortense Harang, the founder of Fleurs d'Ici.
“It is full of surprises and that is also what makes it successful
, continues Benoît Barbin, French champion of florists 2022.
It is one of the few species that can double or triple in size in a few days and change color over time.
To discover
True or false: fight misconceptions about the garden
Read also
Mother's Day: how to make dried flowers?
The Parisian florist Stéphane Chapelle, for his part, offers a sociological explanation…
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