The opening of the Hong Kong Palace Museum |

The Hong Kong Palace Museum will officially open on July 2.

The museum announced the ticket price today (7th). Chief Executive Officer Feng Cheng Shuyi mentioned that a family of four only needs to spend 150 yuan to buy a standard ticket to enter the venue, and they can already watch about 84% of the cultural relics collected by the Hong Kong Palace Museum, which is described as excellent value for money. , "It's not enough to watch the show (the whole family) according to the family."

The management of the West Kowloon Cultural District pointed out that the pricing of tickets mainly involves two considerations: financial commitment and the avoidance of wasting the number of visitors. They also disclosed for the first time that the museum’s annual budgetary expenditure is about 300 million yuan, and ticket revenue accounts for about 30%, or about 90 million yuan. It has to rely on income from tickets and sponsorships to maintain its operations, so it cannot enter for free.

The Hong Kong Palace Museum will officially open on July 2, and the management announced the ticket price mechanism today.

(Photo by Zhang Haowei)

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The Hong Kong Palace Museum announced the ticket price mechanism today. The standard admission fee is 50 yuan. You can visit seven exhibition halls in the museum, including five exhibition halls that will display the cultural relics of the Beijing Palace Museum. The Treasures: Jin, Tang, Song and Yuan Paintings and Calligraphy in the Palace Museum" and "Ride the World: Horse Culture and Art" will cost 120 yuan (standard tickets are included).

Children aged 7 to 11, full-time students, seniors aged 60 or above, people with disabilities and CSSA recipients can enjoy half price, while those under 6 are free.

The museum offers opening discounts, and admission is free on Wednesdays, but it is not applicable to special exhibitions, and admissions must be paid separately.

▼Nearly 1,000 cultural relics from the Palace Museum arrive in Hong Kong to see some national first-class cultural relics and treasures▼

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"Treasures of the Country: Jin, Tang, Song and Yuan Calligraphy and Paintings in the Palace Museum" brings together 35 masterpieces of calligraphy and painting from as far back as the Tang and Song dynasties, including Gu Kaizhi's "Luo Shen Fu Tu" (a copy of the Northern Song Dynasty), Mi Fu's "Xingshu Yanshan Inscription Scroll" and Zhao Boju Some of them have been exhibited abroad for the first time, such as "Autumn Colors of Mountains and Rivers", etc. "Rolling the World: Horse Culture and Art", with the theme of horse culture, selected 111 related treasures, and exhibited 13 world art collections borrowed from the Louvre Museum in France .

Extended reading: The opening of the Hong Kong Forbidden City | Nearly a thousand cultural relics continue to arrive in Hong Kong, the first exposure of the National Treasure of the Luoshen

Each exhibition hall will display a total of 914 items from the Palace Museum's loan collection.

(Provided by Hong Kong Palace Museum)

"Treasures of the Nation: Paintings and Calligraphy of Jin, Tang, Song and Yuan Dynasties in the Palace Museum" is a special exhibition, which brings together 35 masterpieces of calligraphy and painting as far back as the Tang and Song dynasties, including Gu Kaizhi's "Luo Shen Fu Tu" (a copy of the Northern Song Dynasty), Mi Fu's "Xingshu Yanshan" Inscribed Scroll" and Zhao Boju's "Autumn Colors of Jiangshan and Mountains" and so on.

(Photo by Zhang Haowei)

Ticket revenue is expected to account for 30% of operating expenses

Fung Cheng Shuk-yi, Chief Executive Officer of the West Kowloon Cultural District Authority, said that financial sustainability is a real consideration for ticket pricing. Since the Hong Kong Palace Museum and the West Kowloon Cultural District do not have government subsidies, they only received a one-off grant of 21.6 billion yuan in 2008, but they are expected to It will run out until next year.

She continued that due to the impact of the epidemic, all venues in the West Kowloon Cultural District have been closed for about 300 days. The Authority's finances are facing the greatest challenge since its establishment. Commercial projects such as hotels and offices are the main source of income for the West Kowloon Cultural District. It is relatively slow, so the Authority has adopted a cost-saving plan earlier, reducing the expenditure by about 30%, and it is hoped that no additional funding will be required.

She pointed out that the annual budget of the Hong Kong Palace Museum is about 300 million yuan, and its operating expenses are borne by the authority and the museum about half (the authority accounts for 46%; the Hong Kong Palace Museum accounts for 55%), and the museum must rely on tickets, sponsorship and venue rentals to earn From the revenue, the ticket revenue is expected to account for 30%, or about 90 million yuan. If the admission fee is waived, it will bring a heavy burden to its operation.

Fung Cheng Shuk-yi, Chief Executive Officer of the West Kowloon Cultural District Authority.

(Photo by Zhang Haowei)

The admission fee for a family of four is 150 yuan Feng Cheng Shuyi: I can't stop watching the scene

Feng Cheng Shuyi also pointed out that buying standard tickets can already visit 768 cultural relics from the Forbidden City in Beijing, accounting for about 84% of the total loan. It only cost 150 yuan, "Why is it expensive? For 150 mosquitoes, it's more than enough to watch the show (the whole family)."

Feng Cheng Shuyi also pointed out that the admission fee is charged to avoid wasting the number of visitors.

She said that taking into account her and the director of the Hong Kong Palace Museum, Wu Zhihua, in the past experience of running government museums, even if the fee is waived, the average admission rate is 60%, and the popular event is only about 75%.

Take M+, which is very welcome and free of admission fee for the first year, as an example. About 30% of the reserved audience did not attend the conference. On the contrary, if they have to pay, those who have purchased tickets can transfer their tickets.

Chen Zhisi, chairman of the board of directors of the Hong Kong Palace Museum, pointed out that he had received many opinions urging the public to open it free of charge, but he explained that the Hong Kong Palace Museum is a self-financing museum, not subsidized by the government like a museum under the LCSD, and not as foreign as a museum. The museum has set up a working fund, and many exhibits are loaned out, even reaching the national treasure level, and the transportation and maintenance costs involved are extremely high.

He continued to point out that there is no company in the world that can underwrite a single insurance policy, and several companies need to be underwritten together.

He emphasized that the standard ticket for the Forbidden City in Hong Kong is only 50 yuan, which is described as a great value.

The standard admission fee for adults in the Hong Kong Palace Museum is $50. If you want to visit the special exhibition at the same time, the fee is $120. Children aged 7-11, full-time students, 60-year-old or senior citizens, people with disabilities and CSSA recipients can enjoy half price .

(Photo by Zhang Haowei)

Curator Wu Zhihua: When the exhibits are returned to the Forbidden City in Beijing, they will need to sleep for several years

Wu Zhihua, director of the Hong Kong Palace Museum, pointed out that the Hong Kong Palace Museum is positioned as a world-class museum, and its standard tickets are not expensive compared with other museums of the same level; another commissioned market research shows that the special exhibitions of European and American museums cost more than 200 yuan, and the Hong Kong Palace Museum charges more than 200 yuan. The special exhibition ticket costs only 120 yuan, and you can see many first-class cultural relics. Although the Leisure and Cultural Affairs Department held a public exhibition of the same theme in 2007 ("National Treasures - The Palace Museum Collection of Jin, Tang, Song and Yuan Paintings and Calligraphy Exhibition"), but this time The scale is larger, and many of the exhibits are unique in the world, and even have a history of more than a thousand years. When they are returned to the Forbidden City in Beijing, they will need to dormant for several years, so it is a once-in-a-lifetime and value for money. The value of the arrival is more than 120 mosquitoes.” According to the information, the ticket for the “National Treasure” was 30 yuan that year.

When asked if she had made reference to other museum ticket mechanisms, including the Taipei National Palace Museum’s pricing of local residents and tourists, Feng Cheng Shuyi responded that she had considered the fee-based scheme, but found that the actual operation was more complicated, and many exhibits came from Beijing. For the Forbidden City, if mainland compatriots have to pay extra, "it's not a good deal", so they decided to treat them equally.

Wu Zhihua added that it is not a mainstream practice to classify tickets by identity.

Nearly 1,000 pieces of the Palace Museum's collection have arrived in Hong Kong one after another, and have already arrived in the museum.

(Provided by Hong Kong Palace Museum)

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