What if Tinder made it possible to find a seasonal job?
It is in any case the wish of the government which will share announcements on the dating application, referring to the platform “1 young person, 1 solution”.
This advertising campaign, which will target 18-25 year olds, will take place between June 9 and July 31.
The message will appear between two profiles of people to meet.
It will display: “Struggling for your summer job?
'Swipe' right!
".
Clicking on the ad will redirect you directly to the recruitment assistance platform for people under 25.
Credit: Tinder
According to an Ipsos poll from March 2021, 72% of 18-25 year olds have experienced financial difficulties since the onset of the Covid-19 pandemic.
“We hope to be able to help our members access the information and support needed to apply for their dream summer job and gain relevant professional experience, in an easy and intuitive way,” said Benjamin Puygrenier, spokesperson for Tinder France. in a press release.
The "1 young person, a solution" platform, launched in 2020 by the government, aims to "offer each young person a solution to have".
“As summer approaches, this initiative, which has already helped more than 6 million young people in their search for job offers, internships or work-study contracts, centralizes thousands of seasonal job offers in various sectors, ”adds Tinder in its press release.
Faced with the shortage of seasonal workers, several bosses had already used social networks (Facebook, Instagram, etc.) to find workers.
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