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Wellcome expands supply chain and strictly controls quality

2022-06-09T00:11:23.619Z


The epidemic has changed the way people live and disrupted global supply chains and transportation. In the post-pandemic era, Wellcome, which has served Hong Kong people for nearly 80 years, is committed to expanding its supplier network, addressing global supply chain and transportation challenges, and serving the market.


The epidemic has changed the way people live and disrupted global supply chains and transportation.

In the post-epidemic period, Wellcome, which has served Hong Kong people for nearly 80 years, is committed to expanding its supplier network, addressing global supply chain and transportation challenges, collecting fresh and stable food supplies for the public, and further strictly controlling quality to bring fresh food to customers. Experience, redefine "freshness".

Wellcome's procurement team will share the secrets of selecting high-quality seasonal fruits and vegetables below, and implement "fresh benefits, you do more steps"!


Photography: Su Weiran


Wellcome has always been committed to taking care of the needs of the public. Especially in the post-epidemic period, the global supply chain and transportation challenges continued to face difficulties. Wellcome introduced the concept of freshness and launched a new concept "Fresh" market (Wellcome Fresh) in October last year. Not only can you buy dry goods, but you can also buy fresh ingredients, vegetables, fruits and dairy products, etc., redefining the word "fresh".

For Wellcome, "Freshness" is not only the fastest delivery of ingredients, but also a comprehensive quality commitment, which is meticulous in the procurement of fresh goods, transportation and logistics, and quality control.

Procurement, donation, donation to expand supply chain

To cope with the ever-changing global supply chain and logistics freight, Wellcome's professional procurement team works closely with experts around the world to gradually expand the supply network.

In the past year, the team has expanded Wellcome's global suppliers and farms to more than 100, from more than 20 to more than 40 regions.

Li Zhaoyun, Director of Business Development, North Asia, DFI Retail Group, said: "Our purchasing team has been 'donating a hole for a bottle' around the world. Seeing that Moroccan orange blossom products are popular among skin care brands, the purchasing team began to search for Moroccan oranges and found that their skin was thin. Qingtian successfully introduced Moroccan oranges for sale in Wellcome. In addition to sourcing better quality products, the team is also committed to ensuring a stable supply in emergencies. For example, the epidemic caused Thailand to restrict pork exports earlier. Our team Immediately deploying supply sources and importing pork from the U.S. reflects Wellcome's strong supply network and helps stabilize prices and quality."

She revealed that Wellcome will soon sell Dutch colored tomatoes: "Generally, the price of tomatoes shipped by air from Europe is higher, but Wellcome will soon bring colored tomatoes from the Netherlands to Hong Kong, and the price will be nearly 30% cheaper than the market. There are also more special orange, yellow and green, with slightly different tastes, orange and yellow tomatoes are sweeter, green tomatoes are more sour and fresher.”

Strict quality control with monitoring "three treasures"

In addition to a professional purchasing team, Wellcome has also established a rigorous quality control team to monitor the goods, including regular inspection of the safety certificates and laboratory reports of the goods.

Wellcome Purchasing Manager Zita said that the team also has a product monitoring "three treasures": "Including a sugar blender, a color chart and a fruit ruler, which are used to check the sweetness, color, size and taste of fruits and vegetables. We keep trying the ingredients, and if the quality is not satisfactory, we will return them to the supplier to ensure that all ingredients remain high quality and meet our requirements and commitments to our guests.”

The Wellcome team has set up product monitoring "Three Treasures" to control the quality of fruits and vegetables.

The picture shows the raisin ruler, which measures the size of the raisins.

Plan to grow and sell rare ingredients at popular prices

Zita took her own brand Meadows Dutch cherry tomatoes as an example, "We tried nearly 30 varieties of cherry tomatoes from all over the world, and finally chose this variety with thin skin, crispy, sweet and juicy, which suits the taste of Hong Kong people. .” Wellcome’s procurement process starts with selecting seeds, finding suitable farms to start a planting plan, and strictly controlling the humidity, temperature and moisture of the planting environment to ensure that high-quality crops are grown.

"We also introduced Peruvian white asparagus, which is tender and delicate, sweet and juicy. In order to reduce the price, we specially collected affordable white asparagus and planned to plant them in cooperation with local farmers. As for local agriculture, we cooperated with the largest mushroom producer in Hong Kong. , sets up its own factory in Yuen Long, uses high-quality Dutch seeds for organic cultivation, and produces Hong Kong organic mushrooms.” In addition, rare ingredients such as purple kale, yellow cauliflower, and purple cauliflower are also found in Wellcome’s “fresh” market from time to time. .

With Wellcome's huge sales volume and planned planting, it has successfully controlled high-quality and special ingredients at affordable prices, allowing the public to enjoy fresh and high-quality ingredients at popular prices.

Zita pointed out that the team introduced the very rare Taiwanese mango pears this year, and taught everyone the secret of choosing: "Mango pears have orange-yellow skin when ripe, yellow or orange-yellow pulp, small fibers, delicate taste, and the aroma of narcissus mango. Aftertaste."

Wellcome cooperates with Peruvian farmers to plan planting, and the white asparagus sold is cheaper than the market, but the quality is still good, sweet and juicy.

"Daily Low Prices" Promise

Wellcome launched the "Lower Price Every Day" promise in October 2020. Even during the epidemic, the price of designated products has never been increased. In April this year, it announced an extension for more than half a year, and expanded the product to more than 800 models, locking the products. The lowest price, to tide over the difficult times with the public.

Strong transport logistics

Leafy vegetables sold in Wellcome are freshly picked from the farm and sent directly to the branch. Taking vegetable cores as an example, the whole process takes less than 24 hours from the place of origin to the branch, which requires a strong transportation team.

The trucks responsible for the delivery of fresh ingredients are equipped with standard refrigerated containers, allowing the ingredients to be transported at a monitored temperature for a long time to keep them fresh and to be delivered to Wellcome stores as quickly as possible.

Ah Chu, Manager of Wellcome Fresh Foods Department, said: "The company attaches great importance to staff training and enhances the staff's guidelines for handling ingredients. Even a banana, we will closely monitor the quality, control the storage temperature and humidity, and adjust the supply according to the maturity. The time it will be put on the shelves. It will also be put on the shelves in a criss-cross method to ensure sufficient ventilation space.”

Jonny, Production Operations Manager, said: "The farm chickens sold at Wellcome are regulated regardless of the living environment, the feed they are fed, and the number of days they are raised. More importantly, we do not add any hormones during the raising process to ensure customers' peace of mind. Eat.” Wellcome’s team constantly monitors product safety information and news from around the world, and maintains close contact with local and overseas food safety centers to adhere to food safety and take steps for the public.

The leafy vegetables sold by Wellcome are freshly picked from the farm and sent directly to supermarket stores. Taking vegetable cores as an example, the whole process does not exceed 24 hours, and it depends on a strong transportation team.

(Information provided by customer)

Source: hk1

All news articles on 2022-06-09

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