If for anyone passing through the Dior boutique on Avenue Montaigne, the fashion, couture, jewelery or beauty departments seem to be one, it is nevertheless quite rare in detail for all the departments to work together.
Each having its clients, its strategy and its well-established calendar, even if the basic note remains the same.
This explains why the Dior Print event, orchestrated by Dior Joaillerie in Taormina in Sicily under the glare of an erupting Etna, resonated with a very special aura this season.
First reason, and not least, it is only the third time that Dior Joaillerie has orchestrated a major show, outside its Parisian territory, to demonstrate its virtuosity.
There was Venice in 2019, the south of France last year then Sicily, before new meetings already planned for the following years.
The second being that, for the very first time, Victoire de Castellane, artistic director of Dior Joaillerie for more than twenty years, has joined forces with the couture charm of Maria Grazia Chiuri, head of fashion creations since 2016.
Dior Print in detail
In images, in pictures
See the slideshow11 photos
See the slideshow11 photos
If the latter had already signed the dresses for the high jewelry parade in Venice, the latter belonged rather to ready-to-wear.
For Dior Print, and its precious variations on Monsieur Dior's archives, Maria Grazia Chiuri mobilized her golden haute couture hands to echo Victoire's extraordinary finery.
Rare specimens handled with care by the dedicated teams and which will be sold later, in addition to the future haute couture collection that the house of Dior will unveil in a few weeks in Paris.
35 high jewelry sets, where we find the graphic and chromatic obsessions so dear to Victoire de Castellane.
Here a nod to the lines of the Galons range, presented last January, there a tribute to its signature Tie & Dye, made up of a crossover of sweet stone cuts.
Not to mention the variation in emeralds, rubies and sapphires of a floral print that resembles one of the Miss Dior dresses designed by Christian Dior in 1949. A collection therefore infused at 360° with the same house spirit.
Consistency as standard.
Full screen
The traditional group photo that punctuates each Dior high jewelry show.
Laura Sciacovelli / Photo press