Courtesy of those photographed
"Our followers do not even know what we look like"
Hate to search, find out prices and dig around the net to find a product?
"Just Buy" is an Instagram page that treasures equal items from big brands, does you styling and gets you equal benefits The business that two women started in Corona
Sheee system
14/06/2022
14/06/2022
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(@pashut_liknot)
Let's start with a little nostalgia.
In 2020, the first closures of the Corona, two young mothers, friendly neighbors went down to drink coffee on a bench in their generic residential neighborhood in Givatayim (no more than 200 meters from the house).
While sitting, each of them receives a phone call from a company, with a similar question - where / what do you buy on which site and what comes out the most quality and profitable?
"When we closed the phones, we looked at each other and said - let's make a deal out of it. We said it three times out of enthusiasm, and a month later, we opened our Instagram page."
Yifat Cohen Selector and Adi Cohen have always been consumer enthusiasts, both of whom testify that such counseling calls are a matter of routine in their lives, and that they usually also know how to answer most of the questions.
"I'm good at plowing the net and finding the best deal," Adi explains, "and Yifat is good at finding the special pieces that cost a little more." They joke lightly, but laughter - that day this shopping hobby became a thriving business.
Meet "Just Buy", a lifestyle page that centers on equal recommendations and benefits for women, children and the home, with an emphasis on wise consumption and equal benefits from leading brands that change weekly, and focuses net on wise consumption and what is new on the shelf.
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The page, as its name implies - is simple.
Adi and Yifat obtain branded coupon codes that they like, and pass them on to their followers and community members on the page. We loved it and know that the followers will love it too, get the discounts for them, and publish them, "Yifat explains.
"It's really simple," says Yifat, recalling the frustration they both felt when they tried to explain to their spouses what they intended to do in this business and encountered raising eyebrows.
"No one understood. People kept asking 'yes, but what exactly are you going to do there?'
No one really understood, and we kept saying to each other 'But it's awfully simple!'
"In the end, after debating names, that's why we called it that." That's just what it is. "
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And it's really quite simple.
In Story, you will find dozens of benefits and offers and coupon codes for everything at every moment - from fashion, to smart watches, to shampoo, and if you want to understand which brands collaborate with the page, just go to Highlights - each brand has its own highlight that includes the history of all activities on the page A kind of work archive.
And that's it.
The page feed is a kind of Slash showcase portfolio, designed clean and tidy by brands, with no personal photos of the two women, as we have become so used to seeing in recent years.
This does not mean that they are not sociable and at eye level, on the contrary.
They sit on their page 24/7, answering every question and every woman and woman who wants to understand, that you are looking for something, that they are asking for a specific link or other advice.
"Women turn to us freely on the page and we always answer - that's also what sets us apart. There is no message that we miss or do not respond to, because it is very important for us to be available."
Being available to 22,000 community members is a full-time job, and as the business grows, more tasks are added.
"At first we were crazy about the brands
," they say, because we did not want to compromise on the products, and slowly began to get to know us. "
To their recommendations, Adi and Yifat are determined to maintain the character of personal service, and the trust of women - even at the cost of giving up a livelihood sometimes: “In the beginning we promoted a designer with a relatively new brand.
And one of the followers sent us the same shirt we promoted - Mali Express.
We immediately stopped the collaboration, uploaded a story, apologized, returned the items to the girl and waived the payment.
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"We are not bloggers" they explain to me "We do not find it interesting to tell what we wore or not to curl our hair today, and to photograph the heart in this morning's coffee. We are here to provide a service that will make it easier for women like us, who love good things at great prices "They are in the sea of existing options, so we do not just advertise everything - we are able to sit on a site that has 8000 products, and collect from it four equals that we know will fly, and get the best deals on them."
And it's true, they are not bloggers - in fact in the whole feed there is not even a hint of the identity of the page managers, and this picture at the top of the article is a first public exposure of the girls - and even then - it is an uninvested selfie they did not take.
"Women are so used to bloggers that sometimes they wonder why we are not exposing ourselves anymore. But we really are not the issue here. This page is not about us - it is about itself, and it's just buying - the best product, at the best price, and in a sense Full confidence that we have it behind us, to personally take care of everything that may arise, from pre-purchase wishes, to quick communication with the brand if necessary. "
Sheee
Life in style
Tags
Shopping
Fashion
women
Corona
