Sociologists rave about such similarities… Let's take the early 1990s darkened by the AIDS epidemic.
After the crazy "yuppie" decade, the world is on a quest for refinement which is reflected, on the men's perfume side, by the triumph of L'Eau d'Issey, the Japanese Miyake - a sensation of a drop of water and iodized spray on woody petals, breaking with the oriental trails of that time.
Thirty years later, same cause, same effects?
Sanitary crisis, global warming, geopolitical unrest… and, on the smell side, again this tropism for aqueous, fresh smells, cultivating a story of naturalness, authenticity and transparency.
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In tune with the season, L'Eau d'Issey pour Homme is available in a Summer Edition 2022 capturing a sea breeze on a base of pine and cypress.
Concession to modernity, the wind here is more salty and enhanced with citrus fruits.
Another archetype of the genre, the new Acqua di Gio eau de parfum by Giorgio Armani reinforces its marine facet to…
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