The Hong Kong Palace Museum will open to the public on July 2. In an exclusive interview, Fung Shing Shu-yi, Chief Executive Officer of the West Kowloon Cultural District Authority, pointed out that, unlike public museums funded by public funds, the Hong Kong Palace Museum, which is self-financing, faces curatorial and financial pressures. Tickets must be collected, and the budget-related income is nearly 100 million yuan per year, accounting for 30% of operating expenses. It is difficult to imitate the free admission of the M+ Museum in the first year of its opening.
She also pointed out that the special exhibitions in the museum will be updated from time to time, and she will continue to strive for more "national treasures" to arrive in Hong Kong in the future, including "A Thousand Miles of Rivers and Mountains", which is one of the top ten famous paintings. It’s good to have some money.”
She also stated that she did not plan to apply for additional funding from the Legislative Council for the time being, but hoped to receive funding from the new government, including charitable sponsorship of tickets for disadvantaged groups and students, and hoped that the whole society would do Good anti-epidemic work, "Closing the museum is
the biggest blow." [Hong Kong Palace Museum Opening Series No. 6]
▼The Hong Kong Palace Museum opens on July 2 and will see some national first-class cultural relics and treasures▼
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Feng Cheng Shuyi gave her first media interview after taking office, and admitted that "if you want to see a good deal, you have to give money." (Photo by Law Junhao)
The two major museums in the West Kowloon Cultural District have opened one after another. M+ is free for the first year. After the Hong Kong Palace Museum, you have to pay to visit. There are different opinions on the price of their tickets. Some people think that the general ticket is 50 yuan, and the full ticket can watch the special exhibition at 120 yuan. .
"The government will not give money, so tickets are an important source of income"
Feng Cheng Shuyi said in an interview that the fees are based on operational considerations. The estimated annual expenditure of the Hong Kong Palace Museum is about 300 million yuan. After deducting about 45% to 50% of the total subsidy of the West Kowloon Authority in the next three years, the remaining about 160 million yuan needs to rely on Museums are responsible for their own profits and losses, and other public museums can "carry money" from the Financial Secretary. The Palace Museum has to raise huge funds on its own, of which 30% of the revenue from ticket sales. What about 100 million? The government will not give me money, so tickets are an important source of income." She also used the analogy of "the chicken will set the egg first", indicating that to have funds, you must first curate exhibitions, and vice versa.
She expects the number of visitors to be 1.5 million to 2 million in the first year, and the number of visitors will be allocated after customs clearance.
The Liechtenstein Royal Collection Exhibition will be launched at the end of the year
"I want the people of Hong Kong to understand that nothing is free, and I want to pay money to watch it." Fung Cheng Shu-yi was the director of the Department of Leisure and Cultural Affairs in the past, and she has planned a number of free and paid thematic exhibitions. Money, how many people do you have?” The Picasso thematic exhibition held in 2012 was still fresh in her memory, which received enthusiastic responses and recorded about 300,000 visits. She pointed out that the Hong Kong Palace Museum plans to hold two special exhibitions every year, and the Liechtenstein Royal Collection Exhibition will be launched in November this year. about one-third of the cost.
As of 6 p.m. yesterday (16th), about 25,000 special exhibition tickets have been sold, and 17,000 standard tickets have been sold, and 95% of the special exhibition tickets for the first four weeks of the opening weekend have been sold. I was pleasantly surprised by the rapid sales of tickets, "If you really like it, you have to watch it."
Or push coupon discount with M+
She mentioned that the ticket price will be reviewed one year after the opening. It is tentatively expected that there is no room for reduction in the price of standard tickets. Tickets for special exhibitions will depend on the cost and flow of people. In addition, they are studying the launch of joint ticket discounts with M+.
Feng Cheng Shuyi pointed out that the Hong Kong Palace Museum plans to hold two special exhibitions every year. In November this year, the Liechtenstein Royal Collection Exhibition will be launched, which is a rare opportunity.
(Photo by Luo Junhao)
The Hong Kong Palace Museum will open to the public on July 2. The building is painted in beige and dark red, echoing the red walls and yellow tiles of the Forbidden City.
(File photo/Photo by Liang Pengwei)
The Hong Kong Palace Museum announced earlier that it will officially open on July 2.
The standard admission price for adults is 50 yuan. If you want to visit the special exhibition at the same time, the fee is 120 yuan. Children aged 7-11, full-time students, 60-year-olds or seniors can enjoy half price.
(Photo by Zhang Haowei/File photo)
Apart from tickets, the rest of the museum's revenue comes from sponsorship, membership income and souvenirs. Feng Cheng Shuyi pointed out that this year's sponsorship has been finalized, and she is working hard to develop sponsorship for the next fiscal year. She is also confident that the membership of the Hong Kong Palace Museum, which will be launched next month, will be popular.
No naming rights can be sold in the Forbidden City
She also took the adjacent M+ as an example. Although the museum is free for the first year, 800 people have purchased a one-year membership, allowing them to enter the museum and enjoy the clubhouse at any time.
In addition, West Kowloon is studying to imitate foreign countries to introduce naming rights. The scope of application can include M+33 exhibition halls, public spaces, or even grass and trees in cultural areas. However, the Palace Museum does not plan to sell title sponsorship and exhibition hall naming rights. At least the Hong Kong Palace Museum cannot add other words, and we have no intention of naming the exhibition halls inside, because the 3.5 billion yuan for the construction of the museum came from the Hong Kong Jockey Club, and it donated 3.5 billion yuan to us to name it first. Lecture halls and other exhibition halls cannot be named.”
No intention to go to the Legislative Council to "grab money"
Finance is the pressure for museums to operate. She bluntly said that it is difficult to make ends meet in the arts and culture in Hong Kong, and it needs to rely on subsidies, including the West Kowloon Authority. , tickets for disadvantaged groups and students, "it is not necessary to spend so much money." Feng Cheng Shuyi pointed out that she has no intention to apply for funding from the Legislative Council, but the Culture, Sports and Tourism Bureau is about to be established, I believe that West Kowloon can become a fuel It will help Hong Kong's cultural tourism take off, but "policy and long-term funding are important."
The opening exhibition will feature 914 cultural relics from the Forbidden City, as well as many national treasures such as the "Future of the Goddess of Roses". Will the follow-up exhibits be unsustainable?
She pointed out that there are as many as 1.86 million cultural relics in the Forbidden City in Beijing, "the exhibition will never be finished for a lifetime", and the "covenant" with Beijing is a lifetime. Colleagues in the museum are planning the curatorial content for the third to fourth years. Including trying to borrow the other eight famous paintings except "Luo Shen Fu Tu" and "Qingming Shanghe Tu", she personally expects Wang Ximeng's "A Thousand Miles of Rivers and Mountains" of the Northern Song Dynasty to be able to leave the palace and arrive in Hong Kong in the future.
Gu Kaizhi's Futu of Luoshen (a copy of the Northern Song Dynasty) will be exhibited from August 3 to September 4, and special exhibition tickets must be purchased.
(Provided by Hong Kong Palace Museum)
The Forbidden City in Hong Kong is not a "branch" of the Forbidden City in Beijing
She believes that the Forbidden City in Hong Kong has local characteristics. Visitors to the Forbidden City in Beijing mainly visit the buildings of the Forbidden City, and may not buy additional tickets to visit the exhibits. She also quoted Shan Jixiang, the former director of the Forbidden City, as saying that the Forbidden City in Hong Kong is not a branch in Beijing, "I hope to use The Hong Kong window talks to the world and spreads the word to the world.”
Feng Cheng Shuyi continued to point out that the Hong Kong Palace Museum is focusing on introducing art technology. The nine exhibition halls of the opening exhibition have a total of 53 multimedia productions, hoping to bring a new experience to the audience.
At the same time, it is gradually building up its own collection. She described donations from local collectors as "good momentum", and has established a collection committee and governance procedures.
In terms of contact with the Taipei Palace Museum, she quoted Wu Zhihua, director of the Hong Kong Palace Museum, as saying that the two museums have maintained working contacts in the past, "but they have temporarily stopped in recent years." A few shocking scenes."
"It hurts" to close due to the epidemic
Looking forward to the future, she believes that the sales of tickets can meet expectations, but the epidemic has heated up recently, and she hopes that the same mistakes will not be repeated. Just like M+ will be closed as soon as it opens, Feng Cheng Shuyi mentioned that the exhibition period of the 35 paintings and calligraphy in the special exhibition is only one month, and it will expire. That is, I have to return to Beijing without delay. I hope to take anti-epidemic measures, and even willing to implement a rapid test arrangement before entering the museum as required by the government, "The most basic thing is to hope that the museum will not be closed. "
The Hong Kong Palace Museum is closed on Tuesdays. The standard admission fee for adults is 50 yuan. If you want to visit special exhibitions at the same time, the fee is 120 yuan. Children aged 7 to 11, full-time students, senior citizens aged 60 or above, people with disabilities and CSSA recipients 50% off.
In the first year of its opening, free admission is available every Wednesday by online reservation, except for special exhibitions.
▼June 7th.
The West Kowloon Cultural District announced the opening of the Hong Kong Palace Museum on July 2▼
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▼On May 10, the Hong Kong Palace Museum was first opened for media tours▼
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▼On May 10, the Hong Kong Palace Museum was first opened for media tours▼
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The opening of the Forbidden City in Hong Kong｜On sale, there is a vacant seat to watch out for the opening month, it will be sold out for free on Wednesday. Tickets will be sold on Tuesday. Expenses of 300 million ticket revenue is not enough for the opening of the Forbidden City | 7.2 The standard ticket for opening to the outside world is 50 yuan. Free admission to the Palace Museum on Wednesdays | The Jockey Club donated 3.5 billion yuan to build the museum and the remaining 260 million yuan was used for operating expenses The opening of the Hong Kong Palace Museum | Nearly Thousands of Cultural Relics Continue to Arrive in Hong Kong National Treasures First Exposure of Luoshen Fu Figure Northern Song Dynasty Copy of the Forbidden City Opens in Hong Kong Palace Museum |