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Men's fashion: in Milan, you don't change a winning team

2022-06-19T15:59:03.870Z


REPORTAGE – In oppressive heat, the first shows of Italian Fashion Week reveal the bodies of men and explore the archives of the houses. To appeal to younger generations.


Special envoy to Milan

To discover

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As everywhere in Europe, it is hot, very hot, in Milan.

Which does not, of course, prevent the Spring-Summer 2023 fashion shows from being held… mostly in over-air-conditioned spaces.

"

Before, we recognized a Milanese show by the fact that there was a slip",

mocks an expert in the sector.

According to this Fashion Week weekend, the trend is (still and always) for the revelation of bodies: frontal (bare torsos at Dolce & Gabbana and molded in bodysuits at Versace) or more discreet (the shoulders cut out of Fendi jackets and the very open shirts of Emporio Armani).

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Did you know?

Young people love

Dolce & Gabbana

collections from the 1990s and 2000s. The duo learned this by “

observing data from second-hand sites.

The excitement around the wedding of Kourtney Kardashian and drummer Travis Barker, of which the brand was a partner and which saw the most media-savvy clan of the moment dressed in their vintage creations, confirmed this.

"

Young people have...

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Source: lefigaro

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