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CEO of Denmark: "" At this stage we are absorbing the price increases - and not the consumer "| Israel today

2022-06-21T10:17:25.720Z


Against the background of rising inflation, the CEO of the Dynamics chain reassures: "We made sure not to raise prices even when the dollar rose" • and advises visitors to Eilat: "It is most profitable to buy a smartphone here"


Fuel prices have peaked against the backdrop of the energy crisis created by the Russia-Ukraine war, but one of the effects is also on online commerce sites, which rely mostly on shipments.

In an interview with Israel Today, Eli Addi, CEO of Dynamics, said that "this is the second time this year that we want to increase the cost of transportation and shipments, after they have already increased them by 10%.

It meets us in all activities, with an emphasis on the world of e-commerce.

At this point we absorb the price increases and do not roll them over to the consumer, as we were careful to do with the rise of the dollar.

We are the largest company in mobile activity in e-commerce, in the hope that we can continue to do so in the future, of course in accordance with developments in oil costs and more. "

The peak demand in Eilat turned the two malls - facing the sea and Big Eilat - into the malls with the highest revenue per square meter. Last September, the average revenue was more than NIS 185 per square meter, according to Reiss.

According to the distribution of the networks in the malls, it seems that the largest presence is of the cellular and technology companies.

In addition, rental prices per meter in Eilat are also higher than in the center and north.

Along with the demand for premium devices, Addi says: "We see dynamics in the increase in the purchase of smartphones, which cost between NIS 800 and NIS 2,000. However, premium products still dominate Eilat."

Regarding the sales potential in the southern city, Addi says that "in the summer months, the sales share of smartphones in Eilat is 30% of the market. .

"It is most profitable to buy a new smartphone in Eilat, because there are no VAT and tax costs.

The dynamics prices in Eilat are lower than the prices in New York and London. "

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Source: israelhayom

All news articles on 2022-06-21

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