Special Envoy to Trivero
If by going public in New York in December 2021, it has changed in dimension, the Italian company has not forgotten its roots.
For this first show since the pandemic, at the end of Milan Fashion Week, Zegna is meeting where it all began for Ermenegildo, the founder, in 1910: Trivero, a hundred kilometers from the Lombard capital.
“
For me, this place has a special meaning because I grew up nearby,
explains Alessandro Sartori, the artistic director, a native of the region.
I wanted this intimate moment, surrounded by my loved ones.
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Arriving from Milan, the guests first pass through the wool factory, the heart of the house's activity, producing the most beautiful fabrics for suits that are snapped up by many luxury brands.
As the sun passes behind the mountain, the parade begins.
For several seasons, Sartori has given itself a guideline: adapt the costume to our new habits (teleworking) and desires (the…
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