“We have to take risks to stand out in the world of luxury
,” explains Thierry Gillier a few minutes before the show for his brand Zadig & Voltaire, which took place last Friday at the Musée des Arts Déco.
Showing our collection outside of the Fashion Week calendar is one.
And then, you know, the fashion world has changed a lot.
Before, we had to get mainstream media attention.
Now, you also have to exist on social networks.
On this point, the French label has fulfilled the objective by inviting Suki Waterhouse, William Franklyn Miller, Lily Chee, Camille Charrière, Alice Pagani, Yoon Young Bae to its front row… Do these names mean anything to you?
And yet, these young people alone have millions of subscribers on Instagram and TikTok.
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Zadig & Voltaire decision-makers
On the podium side, Cecilia Börnström, the artistic director, also did the job, namely renewing the rock style of Zadig & Voltaire.
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Originally, in 1997, we were a knitwear brand, known…
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