It is not a surprise.
A study carried out by the firm Junior City*, specializing in the opinion of children and families, reveals the food brands that are favored by children and adolescents between 4 and 11 years old.
The survey, which classifies the latter by age groups - 4-6 years, 7-10 years and 11-14 years -, looks at their preferences which go, of course, towards sweet and chocolate products.
Among the youngest among them, Kinder comes out on top (30%).
A trend that would be explained by a
"double effect gluttony + gift"
, according to the firm.
The latter refers to the famous “Kinder Surprise” which gives their consumers a small toy to build in the middle of a chocolate egg.
A first place...despite the Salmonellosis contaminations which affected products in a Belgian Ferrero factory a few weeks ago.
Behind the Italian brand is Yop (17%), which produces industrial drinking yoghurts.
In third position, finally, Nutella, the famous spread, cited by 16% of 4-6 year olds.
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In the age group above, the 7-10 year olds, who are in primary school, the first place remains with Kinder.
Even if the brand receives fewer votes (26%) than among 4-6 year olds.
In second position, Coca-Cola (21%) which pushes Yop into third place (19%).
Junior City specifies that
"as they grow up, another aspect comes into play in their preferences
(of children, editor's note)
: the social dimension of brands".
"
Brands to share, socially
'
cool
' brands
to consume with peers or even brands that reflect a '
young
' lifestyle "
, adds the firm.
Coca-Cola in the lead among 11-14 year olds
For those who are at the colleague, between 11 and 14 years old, Coca-Cola imposes itself at the top of the podium (28%), in front of Nutella (18%) which remains
"the friend of the breakfast of teenagers",
before Kinder and Yop (14%).
Finally, the firm analyzes
“the social dimension of food”
according to the age of the respondents.
The Oasis brand of fruity drinks is holding its own, particularly among young toddlers, due to its presence at birthday parties.
Haribo also invites itself to children in Primary.
The McDonald's fast-food chain is also cited by 11-14 year olds as
"the 'first restaurant' with friends".
Brands and industrial signs that go against the grain of environmental awareness and the organic food needs of the younger generations.
*Study carried out in April 2022 with a panel of 750 children and adolescents.
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