Carré Y is a brand that is not likely to go unnoticed in Paris.
As much for the assumed rainbow that adorns the front of this genderless boutique on rue des Gravilliers, as for the allure of its founder, Yacine Challal, whom Marais regulars often come across in neon and playful Crocs Balenciaga.
It must be said that it is precisely this trendy pop twist that has made the success of his brand.
And in this game, Yacine is far from being a beginner in the world of jewellery.
For fifteen years, we found him at the head of the French franchise of Thomas Sabo, before he launched his own multi-brand jewelry at Printemps.
With his Carré Y project, it is better not to trust appearances.
The setting is certainly rather intimate compared to a concept store, but the ambition is considerable.
A single glance at his adjacent office is enough to realize this.
On the wall, an infinite quantity of quirky jewelry in production, which will be added to the crowd of accessible products already present on the brand's e-shop, to remedy the
sold-out
of many ear cuffs. for example.
Because if Carré Y has embarked on the field, today very prominent, of inclusivity and the debate on gender,
head jewel
Full screen
A preview of the crown that will be given to the winning drag queen of Drag Race France.
Square Y / Photo press
It is therefore a great victory for Yacine Challal who will see Carré Y's name shine on the screens of France Television from Saturday June 25 for the grand premiere of the French adaptation of Ru Paul Drag's Race, Drag Race France.
Partner of the show, he signs in particular the crown and the scepter which will be given by Nicky Doll to the big winner of the show.
Cut pieces with crystals shining with a thousand lights, which will have required nearly two months of development in a Philippine workshop specializing in the art of ornaments.
An association that resonates as obvious for the one who has never ceased to wear the colors of the LGBTQI+ community and the Parisian Ballroom scene.
Full screen
The scepter of Drag Race France.
Square Y / Photo press