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The truth behind the polders of the beautiful houses - Walla! Home and design

2022-06-23T04:12:43.632Z


"Designers take down in Photoshop the electrical switches, the grilles of the air conditioner, reflections in the windows. It's an image of space, it's not the space itself." The designers who reveal the truth behind the filters


The truth behind the polders of the beautiful houses

"In Photoshop, designers take down the electrical switches, the grilles of the air conditioner, reflections in the windows. As if the perfect space also produces a perfect life."

The designers who reveal the truth behind the filter lie of the design world

Strider Schleider Putschnik

23/06/2022

Thursday, 23 June 2022, 07:02 Updated: 07:03

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Video from the work Happily ever after presented by "She and This" - Shiri Shaked and Ilor Tepper Kirchner at Jerusalem Design Week 2022 (Photo: Louisa Salomon)

When an article is published about a designed house, as happens every day in this very section, the pictures look perfect: the light is precise and bright, the spaces are spacious and symmetrical, all the furniture stands at exactly the right angle and is complimented by the right accessories.

Everything is neat, clean, perfect.

"Such. Such a house I want," says to himself an occasional reader exposed to the pictures.

But what does life look like in these homes, a moment after the shooting of the perfect frame?

This is exactly the question that Ilor Tepper Kirshner and Shiri Shaked



ask out loud

In their joint work - Happily ever after - which will be presented at the Design Week in Jerusalem, which opened today.

"Today every interior designer finishes a project, brings in a photographer, cleans the whole house, leaves one bowl in the frame and produces a misrepresentation seagull of mistakes, people, actions."

The two explain the deliberate idealization effect created in this process.

"Part of the pursuit of this visualization is also the desire of the people to create an idealization of their life that everything is fine, life from a catalog. Subconsciously you throw on it a good family life, a relationship life - as if this perfect space will also create the perfect life," they said. Say.

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"Trying to look at the world of design from a critical point of view."

Shiri Shaked and Ilor Tepper Kirshner, She and This (Photo: Louisa Salomon)

Tepper Kirchner is a lecturer in the School of Design and Innovation of the College of Management, a designer and creator of performance, and Shaked is the owner of STUDIO SHIN, which specializes in designing commercial and public spaces. For the past five years, Develop a space for research that deals with relationships between space and art and ask questions about the world of design and exhibits in exhibitions and design competitions



. Critical, not functional, and asking questions about this world that contains design, art, people, society and culture, "says Tepper Kirchner.



In the work of the two that includes videos alongside Flip Book that features a sequence of images of designed spaces ranging from their clean and polished frame to the “dirty” frame that features real life as they look unfiltered.

Visitors are invited to browse the catalog from one side of the page to the other, and they can also choose which way to do it - whether to soil the perfect frame, or to clean the dirty frame.

The videos show the spaces designed with mechanically and robotic figures in them that represent the use of space, mess it up, use the accessories inside it on a daily basis and actually lower it to the ground of reality.

What happens when life enters the designed space?

From the video work of She and She at Jerusalem Design Week 2022 (Photo: Louisa Salomon)

Cover of the catalog of the living room.

Visitors to the show are invited to browse and "dirt" the perfect frame.

Graphic Design: Happy Accident Studio (Photo: Louisa Salomon)

From the seemingly "conceptual" work, quite a few points of thought also arise for the general public, and not necessarily only for design professionals.

"It's like the pulsed pictures on Instagram - people upload one good torch picture where they smile at the sea, and what they don't see is that a second later the boy jumped on them and threw a lot of sand.

The same thought underlies our work - the images we see in magazines and Instagram are processed images: designers take down the electrical switches, the grilles of the air conditioner, the reflections in the windows in Photoshop.

This is a very engineered image.

It's an image of space, it's not space itself, "the two say.



" Our job is to break that perception.

"She came to show life as it is and to say 'this is a designed space', a space in which to work, work and live, and to accept that this is also part of the aesthetics we are looking for," says Shaked.



In their work, Shaked and Tepper Kirchner chose to present 4 main spaces that are found in almost every home: kitchen, living room, bedroom and work space.

Each such space received a video in which there is a more static figure representing who lives in the house and there is a figure of the "designer", but here instead of cleaning the space she activates the space and puts into it daily life and activities: opens closets, moves sofas, puts bags and brings laundry and toys the children's.

"Everything that happens there happens in every home and everyone can identify with it. It's like the black characters in the theater changing scenery," the two explain.

The user is left exposed in all his most intimate actions.

The transparent bathroom, from happily ever after (Photo: Louisa Salomon)

It's great photography, but does it work for anyone who lives here?

The transparent bathroom.

Graphic Design: Happy Accident Studio (Photo: Louisa Salomon)

The video that demonstrates the gap between the desired and the most obvious and blatant is probably that of the bedroom, where a bathroom separated from the sleeping area by transparent glass walls, leaving the user exposed in all his most intimate actions.

"Even if there were good design reasons to make the bathroom with a transparent wall, in the end the reality of life made it a less functional space. The people who live there do not use it precisely because of this exposure. And that raises the question of when aesthetics outweigh functionality?" Say the designers.



"In the end, people live in this place and have to adapt the space to the customer. It's like an island in the kitchen - done on a vending machine because it's trendy, because it's great, aesthetically pleasing. Everything serves the final image. And it's not just the designers, by the way." They sharpen.

"The customer also wants to show off his new and 'designed' house, but the question is what happens after that impression, how does he live there?".

The use and life within the designed space are part of its aesthetics.

The "dirty" kitchen frame (Photo: Louisa Salomon)

Cover of the catalog of the kitchen space.

From a happily ever after performance, by She and this.

Graphic Design: Happy Accident Studio (Photo: Louisa Salomon)

How is this critique received within your professional community?


"The graphic designers we work with said that you have to do such a whole exhibition on how to live in space after design. Colleagues who are still involved in design said they want the pictures to hang at home. It also opens the mind of people who come from this world and raises questions."



"But it's the environment closest to us. I'm sure people in the profession would also give it the opposite justification. When we look at it as a marketing act, it's one point of view. Someone else can come and say 'this is art. And art is clean - without the people and actions. After that people live "It's like taking a picture from the museum and hanging it at home, it's not the same thing and not the same space," says Tepper Kirchner.



"Our goal is to produce the discussion, that's what's important here. You can't see the same space all the time, with an island in the kitchen and a Rish sofa in the living room.

It's like having one political opinion for everyone.

Space has randomness that must be taken into account.

The space should be flexible.

A good designer allows things to happen in a space that he designs, not a space that is dictated in advance and fixed. "



The Jerusalem Design Week will take place on June 23-30, 2022, at Hansen House - Gedaliah Alon 14 Jerusalem

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Source: walla

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