Alexandre Ricard: “We want to be creators of conviviality on a large scale”

Last March, the Pernod Ricard group, world number two in wines and spirits (8.824 billion in turnover in 2021-2022) announced the acquisition of a majority stake in Château Sainte-Marguerite (approximately 1 million bottles produced according to our sources), in La Londe-les-Maures (83).

The company also develops soft drinks.

Above all, for the past few days, to better target its sales around the world, the group has been using digital data.

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LE FIGARO.

- The acquisition of a majority stake in Château Sainte-Marguerite has just marked Pernod Ricard's entry into the world of rosé.

Is this just a start?

Alexander Richard.

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There are times of high energy consumption, in nightclubs, on the beaches, which give a very good place to rosé.

We see it on the Côte d'Azur, in Ibiza, in Mykonos, in some posh clubs, in Miami, in ski resorts too.

These are places where champagne, vodka, tequila...

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