Almost a year ago, when the American house unveiled its first campaign with Beyoncé and Jay-Z wearing historic pieces from the house, it seemed obvious that Tiffany & Co. was not going to focus solely on its heritage. .
As soon as the first communication milestones were officially laid, the new team led by Anthony Ledru and Alexandre Arnault looked into cleverly chosen future stunts.
From the appearance of Pharrell Williams adorned with a unique and precious pair of glasses with Indian charm, the tone was set.
The new gang in view of the friends of the house will be able to dig into the treasures of the past as much as mark the present time with a jewel that will make history.
golden brambles
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8,000 diamonds on a titanium setting, which in all required more than ten months of work.
Tiffany / Photo press
Last February, when Kendrick Lamar took the stage at the Superbowl 2022 with a host of vintage brooches by Jean Schlumberger for Tiffany & Co on his lapel, the artist had already begun to look into the latter's legacy. to bring it up to date.
A project thought up in 2021 between Kendrick Lamar, his creative collaborator, Dave Free, and the house which will have required more than 10 months of work by the craftsmen to give shape to this unique crown of thorns.
If everyone can interpret this divinely inspired motif in their own way, the sharp motif remains a highlight of the Tiffany archives, like the Thorns sapphire brooch, signed in 1947 and currently on display at the Saatchy Gallery in London.
A jewel that nevertheless remains light, since it is forged in titanium, to allow Kendrick Lamar to hold the weight of some 8,000 diamonds that adorn the crown over the duration of a concert as trying as that of Glastonbury.
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The Thorns brooch in yellow gold, diamonds and sapphire, Jean Schlumberger x Tiffany & Co. Tiffany & Co / Press photo
