"The face of News 13 has turned from Drucker into a sturdy Ayala"

Nimrod Nir, a political psychologist, spoke on 103fm about his academic research and examined the degree of trust that the public acquires in the media and journalists.

How the leadership of the left-wing Keshet reconciles with the fact that the public is largely right-wing, and how Ayala Hasson contributed to the new positioning of News 13. Listen

David Wertheim and Erel Segal

28/06/2022

Tuesday, 28 June 2022, 12:50 Updated: 13:08

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Nimrod Nir, a political psychologist (Hebrew University) spoke with Erel Segal and David Wertheim on 103fm about his academic research and examined the degree of trust the public acquires in the media and journalists. "Today journalists have become more important than the media in which they broadcast," Nir said.

According to him, the data (see below) show how divided the public is, in terms of thinking about the credibility of the journalists. ".

Another interesting finding concerns the main media outlets.

While here, Yedioth Ahronoth and Network 13 are perceived by the public as balanced, Keshet 12 is perceived as more left-wing.

How does its clear lead in the rating charts reconcile with the fact that the public is largely right-wing, and how has Ayala Hasson - one of News 13's most notable assets - contributed to the company's new position?

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Communication research, courtesy of the Hebrew University (Photo: courtesy of the Hebrew University)

Communication research, courtesy of the Hebrew University (Photo: courtesy of the Hebrew University)

Communication research, courtesy of the Hebrew University (Photo: courtesy of the Hebrew University)

Communication research, courtesy of the Hebrew University (Photo: courtesy of the Hebrew University)

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