There are few fashion shows that arouse the curiosity of people outside of fashion fans.
Ultimately, Parisians raise an eyebrow, vaguely exasperated, when Fashion Week begins (“
Is it Fashion Week again?
”).
But there is one that your daughter, the mothers, the teenagers, the bookseller and the baker tell you about, it is that of Jacquemus.
How Simon Porte, 32, born in Salon-de-Provence, independent entrepreneur, became the country of fashion, the most popular designer?
Because he has talent and embraces his era… but not only that.
He had already shown his genius with his parade in a lavender field in June 2019, which went viral.
He repeats the feat, three years and a pandemic later, in the salt marshes of Salin-de-Giraud, with a show (out of the calendar) expected for two reasons: firstly because the child of the country does not is never better than at home, then, because today is releasing the collection with Nike that he has been developing for three years.
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