It is an element which, paradoxically, has always been there, but which was conspicuous by its absence lately.
Among the many variable-geometry signature jewels that make up Dinh Van's grammar, graphic chain sets have always held pride of place in the hearts of historical customers.
The links remained present, especially on the iconic Menottes necklaces.
They were also found a little, here and there, on a necklace, a ring or a pair of earrings in white gold and diamonds.
But the minimal variation, with its essential chic, was still surprisingly absent.
Here it is now well positioned by the newcomer at the head of the French house, Corinne Le Foll, who is beginning to deliver her roadmap for Dinh Van here.
pure gold
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Maillon bracelet in yellow gold, Dinh Van.
Dinh Van / Photo press
“Both the heritage and the creations are magnificent, so there is no need to make a 180° turn.
For the moment, my priority is to expand the current collections and register the brand internationally", she underlines during the presentation of these neo links on the roofs of a Paris which has always been the Dinh Van's center of gravity.
It is here facing this capital city with its frantic daily life, where everything must above all be practical and elegant, that the practicality of this clip-on jewel takes on its full meaning.
A jewel with refined architecture where you can still read today the creative manifesto that Jean Dinh Van has rolled out brilliantly since 1965.
So before the celebrations of Dinh Van's sixtieth anniversary resound in 2025, the general manager intends to tell these beautiful stories again or make them known to these new customers who have turned to the jewelery sector since the shock of the health crisis.
By then, the conquest of the American market, begun by his predecessor Thierry Vasseur four years ago, should be completed, the first milestones laid on the Asian continent and the brand posting world sales and health, necessarily in gold. .
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Corinne Le Foll Dinh Van / Press Photo