After Chanel in Monaco, Louis Vuitton in San Diego, Gucci in Puglia and Dior in Seville, the cruise fashion show session ends with Max Mara in Lisbon.
Why this destination?
“
Because no brand had done it before us.
But providing a memorable experience in a unique destination has become the goal of this kind of event
, responds with astonishing sincerity Ian Griffiths, the artistic director of the Italian brand.
This choice of Lisbon allowed me to discover the work and the personality of Natalia Correia, a poetess, an intellectual, a socialist and a “socialite”.
She is both an important figure in Portuguese literature and a militant feminist who had the courage, in her time, to display free morals.
She was incredibly seductive and that's a facet of Max Mara that we don't often tap into.
I couldn't have found a better muse.
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