The Tour de France, the quintessence of sport business

2022-06-30T16:46:15.627Z

DECRYPTION – The Grande Boucle, which is the third sporting event in the world, starts this Friday. Here we go again for a Tour de France without a strict health bubble. After two years in which the pandemic has hampered it, the Great Loop kicks off from Denmark on Friday, with a cascade of numbers that make it the third largest sporting event in the world, just behind the Olympics and the Football World Cup: 10 million spectators expected along the roads for three weeks, nearly 4 million daily

Here we go again for a Tour de France without a strict health bubble.

After two years in which the pandemic has hampered it, the Great Loop kicks off from Denmark on Friday, with a cascade of numbers that make it the third largest sporting event in the world, just behind the Olympics and the Football World Cup: 10 million spectators expected along the roads for three weeks, nearly 4 million daily viewers in France - with 40% market share for France Télévisions -, images broadcast in 190 countries, 10 million fans on social networks, 14 million unique visitors to the official site, 2,500 media contents produced per day by ASO, the event's organizing company, 250 candidate cities each year to host a stage... For a total budget of several hundred million euros.

“We are the popular show par excellence since it is completely free of charge

, underlines Julien Goupil, media and partnerships director…

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Source: lefigaro

All news articles on 2022-06-30