First there was the father, André.
Unlike 95% of traders in precious stones, he embraced this profession neither by family tradition nor by passion.
Rather by chance, in the 1980s. Thanks to an innate (and unheard of) business sense, he established himself in the very closed circle of diamond sellers.
Then there was the daughter, Valérie, who grew up with sparkles under her eyes.
At the end of the 1990s, the young woman founded a brand that bears the name of her family.
And then participates in taking the queen of gems out of its elitist, even classic status, to make it a fashionable, more everyday accessory that the younger generations dream of affording.
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Today one of André's sons, Ilan, 28, is also entering the dance, taking over another part of the job: buying rough and monitoring size.
"
My father only trades, he is an outstanding dealer, who only sells faceted stones
," he explains.
Working alongside him...
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