"Marketing and advertising is not just for selling tomorrow morning"
New in We Recommend from Outbrain: the golden advice of the leading marketing and digital people in Israel, and this time Naama Bitton, Marketing Manager, Lubinski Group.
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In collaboration with Outbrain
04/07/2022
Monday, 04 July 2022, 14:41
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In the video: The recommendations of Naama Bitton (Editing: Gilad Manheim)
In the vast majority of cases, in order to get a gold tip from an expert, you will be required to pay quite a bit of money no matter what field it is.
But it turns out that there are exceptional cases, as in the case of We Recommend from Outbrain.
As part of the new project, the leading marketing and digital people in Israel will provide some gold recommendations, which will help you understand this fascinating world a little better.
And this time:
Naama Bitton
, Marketing Manager, Lubinski Group, which has been in the field for 15 years.
"We need to understand where the customers are and what we want to advertise" (Photo: ShutterStock)
The automotive field has been in a unique situation in recent months.
Customers want to buy, but due to the lack of chips there are not enough vehicles for sale.
So why do you need marketing and advertising?
"Marketing and advertising is not just for selling tomorrow morning, probably in the automotive industry. My goal is to take the five car brands I run, and give each one its differentiation and personality. There is Sisyphean work here, to produce each person's connection to the car and brand. Love".
So do you recommend producing ads?
How do you do that?
"We need to understand where the customers are and what we want to advertise. The idea is to make a lot of content, that will be organic, so that people will feel that it is part of their ongoing reading. Related to this content world. "
What were the challenges when launching electric cars?
"The deal was crazy, mainly because we were the first to market such cars. During the launch process, we realized that customers do not understand and do not know. There was a desire for knowledge but the questions were very basic, like being able to get electrocuted or exposed to radiation. And answers, where we left more and more questions every day. "
How did you build DS's brand strategy, your luxury cars and is there no intentional mention of Citroen?
"In 2016 our manufacturer Stalantis separated the DS from Citroen and created a premium brand for the group. The challenge in taking a brand that is new, and belongs to another brand, is first of all to understand it and understand the product. It was important to understand the narrative told in this brand. "The little ones. In fact, this is not a car, but a fashionable item. This whole story speaks through haute couture."
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