What if it's not just George Clooney who makes you want to drink coffee?
Nespresso France, giant of coffee capsules, today announces an unprecedented collaboration with a small thumb, the social enterprise Café Joyeux, which employs Down's syndrome and autistic "team members" in its restaurants.
After the glamor of Hollywood, make way for the difference!
The two brands come together around a limited edition, a box of capsules in a radiant yellow, the emblematic color of Joyeux.
For the chain of coffee-shops, which was created in 2017 to give people with disabilities a place at the heart of society, this project marks a new stage.
"From the start, our raison d'être has been inclusion
," insists Yann Bucaille-Lanrezac, creator of the Café Joyeux brand (about ten in France), who has just won the social entrepreneur prize from the year 2021 of the BCG (Boston Consulting Group).
Through work, but also through encounters, to change our society's view of fragility...
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